Displaying 20 of 101 experiments

Home Page Owner Focus (D/T Only)

[VERSION 2 UPDATE: With the first version of this test performing well on desktop and tablet devices, but poorly on mobile, we will retest this on the former two devices to deliver a clearer result] Based on heat map evidence, more buyer-based users interact with the "Find a Timeshare" nav item than the homepage search. To try and convert more owners who land immediately on the home page, we'll eliminate the search feature and replace it with a two-option dropdown menu for Owner Sell and WMTW. We'll also incorporate some new copy to appeal more to owners, including a new H2 and a some paragraph copy.

Devices

Sell Timeshare Form Enhancements (v2)

With the failure of Version 1 of this test, we'll try a more subtle approach at enhancing the sell timeshare form. Instead of completely changing the color scheme, we will make minor improvements such as increasing form field height, fixing spacing issues, and adding other stylings to make this form more noticeable.

Devices

Sell Timeshare Page Re-Order (v3) [D/T]

Version 2 of this test indicated that changing the order of testimonials at the top of the page was more effective among desktop users. Alongside a concurrently running test on mobile, this test will try the winning variant from Version 2 on desktop and tablet devices to deliver a clearer result.

Devices

Sell Timeshare Page Re-Order (v3) [Mobile]

Through two previous experiments, we've observed mobile users on the Sell Timeshare page become distracted or discouraged by the testimonial slider section. In Version 3 of this test, we will try removing the testimonials altogether to gain a clearer result. This will be a mobile-only test.

The primary variation's observed conversion rate 4.43% was 50.68% higher than the control's conversion rate 2.94%, based on 2,616 sessions.
Devices

Sell Timeshare Page Reorder (v2)

Version 1 of this test moved the testimonials block further down the page for mobile users only, resulting in a slight increase in conversion rate. Here, we'll test the same variant again for all devices, plus a second variant that keeps the block in place, but showcases a different testimonial on page load.

Devices
  • Original
  • Variation 1
  • Variation 2

Home Page Owner Focus

Based on heat map evidence, more buyer-based users interact with the "Find a Timeshare" nav item than the homepage search. To try and convert more owners who land immediately on the home page, we'll eliminate the search feature and replace it with a two-option dropdown menu for Owner Sell and WMTW. We'll also incorporate some new copy to appeal more to owners, including a new H2 and a some paragraph copy.

Devices

Remove Search on Key Shell Pages

Removing navigation search bars on key owner-based pages has previously proved successful in other areas. Within the Shell suite, we will target three pages: Sell Timeshare, Market Value, and the Main page. With the Main page already containing a hero search feature for interested buyers, this should be an effective way to boost Owner Sell and MVS conversion rates within this critical suite.

The primary variation's observed conversion rate 8.7% was 720.75% higher than the control's conversion rate 1.06%, based on 163 sessions.
Devices

Homepage Intent Select

Adding a dropdown-style call to action to the home page will help better direct users to conversion pages that match their interests. This kind of interactive feature will get them into key conversion tunnels more quickly, while reducing confusion from blended intent messaging. If successful, this experiment could also open the door to further site personalization strategies.

Devices