Top Bar Redesign – Global

Description / Hypothesis

This test will add a highly-visible sell timeshare call out in the top bar, and will also change the bar's positioning to stick to the top of the page when scrolling, exposing users to a constant call to action and boosting vital owner sell CVR.

Variations

Post-Mortem Analysis

While All Owner CVR dropped by -17% for this experiment, the more detailed results reveal an interesting trend.

In a way, the test accomplished its goal of increasing Owner Sell leads, boosting that number by about 60%. There was a corresponding drop in ULF Seller leads, which is to be expected, but Market Value leads took too much of a hit to justify implementing this test.

We will re-tool the copy here and attempt this test a second time.