The first iteration of this test increased Owner Sell conversions but decreased ULF Owner conversions, finishing with a near-neutral result. This time, we'll exclude the slide in feature from the home page to lead to a more positive result.
Taking from previous successful experiments, we'll try deploying a slide in feature on all pages that pushes a firm "sell timeshare" message. This will boost Owner Sell conversions.
Adding a slide in feature for returning users that pushes a positive review will reinforce owners' decision-making and increase the likelihood that they submit a lead.
Optimizing the sell timeshare form headline to include previously-successful copy will boost Owner Sell conversions on this key page
Changing the headline on the home page sell form to match proven successful language on other forms will help boost Owner CVR. This is a follow up test to confirm the result of V1
Testing slide in on owner sell page that includes messaging around MF payback offer.
Changing the headline on the home page sell form to match proven successful language on other forms will help boost Owner CVR.
Due to the great amount of traffic on this top landing page, we'll add a clear utility bar call to action to give users a clearer path toward popular conversion funnels, boosting CVR for key owner lead types
Expanding the utility bar to include two options instead of one will allow owners to more easily find the solutions they want, boosting CVR. The utility bar will also become more visible as a result, and users will now have the option to close it.
Going off previously successful experiments, we'll revamp the sell timeshare page to deliver a more focused form experience for potential sellers. This variant will add intro copy to the top of the form.
Altering the above-the-fold elements on the page to make the form the focal point will replicate similar successes on other websites and produce more owner sell conversions. In Version 2, we saw the No Background-variant perform best. We'll test the same variant head-to-head with the control to solidify the result.
Testing copy on the Sell Timeshare page to measure the efficiency of a limited time maintenance fee payback offer for owners.
After heat maps revealed a strong number of clicks on the three-column H2 section below the fold, we'll try adding links to the headers of those sections to bring more users to the content they want, boosting conversion rates
Altering the H1 on this page will allow us to discover more ways to boost Owner Sell conversions
Conversion data reveals that while this top landing page attracts a significant deal of interest from Owners, a large portion of those who land on it end up navigating to inventory experiences or the Buyer-focused "Timeshares for Sale" page. Removing buyer elements--such as intro copy and button links--from this page will seek to boost Owner Sell conversions right in the hero as well as Market Value leads. The top search bar will remain in place as a resource for any interested buyers.
Altering the above-the-fold elements on the page to make the form the focal point will replicate similar successes on other websites and produce more owner sell conversions
Optimizing the Owner section of the Testimonials page by removing reviews that may be discouraging to potential customers, cutting down on number of visible reviews, and adding a highly visible Sell Timeshare call out to help boost Owner Sell CVR.
Adding a Sell Timeshare call out to brand pages will allow us to capture more users who might normally bounce or exit on those pages and direct them to the Owner Sell page.
Adding another brief line of copy above this form will encourage more owners to complete a goal and boost valuable Owner Sell CVR
Adding a highly-visible call out to the home page will help direct more people to the newly-designed sell timeshare page in hopes of increasing Owner Sell CVR
