Changing the background image of this top brand suite's main page will improve conversion rates in multiple categories
Devices
Displaying 20 of 66 experiments
Implemented
Brand Pages – MVS Call Out
Inserting a call out for Market Value on brand pages will increase traffic to the WMTW page and thus improve conversion rate.
The primary variation's observed conversion rate 5.25% was 55.79% higher than the control's conversion rate 3.37%, based on 853 sessions.
Devices
Archived
Brand Specific Form Headline (w/ Owner Call Out)
After the first version of this test yielded positive gains for ULF and MVS leads but a drop in Owner Sell leads, we'll try a second variant that adds an easily-closeable slide in call out to salvage some of the latter and keep Owner Sell CVR stable.
Devices
Archived
Utility Bar vs. Slide In – Brands
Testing three variants on brand pages--an orange utility bar, a red utility bar, and a slide in feature--will allow us to capture the most efficient way to draw more MVS leads within those specific experiences
Devices
Archived
RCI Specific Landing Page
Building out a dedicated RCI landing page will improve landing page quality score, lowering costs and improving user satisfaction and ultimately conversion rates. This test is not an A/B or redirect test, the goal is to monitor the quality score (currently 1) and see if the dedicated page increases this at all. We will also monitor conversion rates for the page and compare against baseline conversion rates for the generic 3 step form.
Devices
Archived
Brand Specific Form Headline
Including the name of each brand in that page's form header will lead to a rise in ULF Form completions
Devices
Implemented
Diamond Main Page Hero Re-Order w/ Image (v2)
This experiment will shift the form and content section of the Diamond suite main page up to the top of the fold, adding a background image for an improved appearance. V2 tries the same experiment, only leaving the WMTW call out further up the page to keep more MVS conversions
The primary variation's observed conversion rate 3.36% was 97.65% higher than the control's conversion rate 1.7%, based on 1,626 sessions.
Devices
Archived
Brand Names in Form Headlines
Including the brand name in the form headlines of each respective brand page will lead to more conversions, as seen with similar experiments on other sites.
Devices
Archived
Welk Main Page Re-Order w/ Image
Testing a re-ordering of the Welk brand suite main page, lifting the form up above the fold and lowering search on desktop and mobile. This will enable us to get a clear result of user preferences solely within the Welk suite.
Devices
Archived
Sheraton Main Page Re-Order w/ Image
Testing a re-ordering of the Sheraton brand suite main page, lifting the form up above the fold and lowering search on desktop and mobile. This will enable us to get a clear result of user preferences solely within the Sheraton suite.
Devices
Implemented
Shell Main Page Re-Order w/ Image
Testing a re-ordering of the Shell brand suite main page, lifting the form up above the fold and lowering search on desktop and mobile. This will enable us to get a clear result of user preferences solely within the Shell suite.
The primary variation's observed conversion rate 5.76% was 453.85% higher than the control's conversion rate 1.04%, based on 427 sessions.
Devices
Archived
Orange Lake Main Page Re-Order w/ Image
Testing a re-ordering of the Orange Lake brand suite main page, lifting the form up above the fold and lowering search on desktop and mobile. This will enable us to get a clear result of user preferences solely within the Orange Lake suite.
Devices
Implemented
Westgate Main Page Re-Order w/ Image
Testing a re-ordering of the Westgate brand suite main page, lifting the form up above the fold and lowering search on desktop and mobile. This will enable us to get a clear result of user preferences solely within the Westgate suite.
The primary variation's observed conversion rate 7.46% was 113.14% higher than the control's conversion rate 3.5%, based on 458 sessions.
Devices
Archived
RCI Main Page Re-Order w/ Image
Testing a re-ordering of the RCI brand suite main page, lifting the form up above the fold and lowering search on desktop and mobile. This will enable us to get a clear result of user preferences solely within the RCI suite.
Devices
Implemented
Holiday Inn Main Page Re-Order w/ Image
Testing a re-ordering of the Holiday Inn brand suite main page, lifting the form up above the fold and lowering search on desktop and mobile. This will enable us to get a clear result of user preferences solely within the Holiday Inn suite.
The primary variation's observed conversion rate 2.55% was 26.87% higher than the control's conversion rate 2.01%, based on 1,045 sessions.
Devices
Archived
Wyndham Main Page Re-Order w/ Image
Testing a re-ordering of the Wyndham brand suite main page, lifting the form up above the fold and lowering search on desktop and mobile. This will enable us to get a clear result of user preferences solely within the Wyndham suite.
Devices
Archived
Westin Intent Select (v2)
Following the success of the Intent Select feature on the home page, we'll try testing a similar variant on the Westin brand main page to see how the experience performs within brand suites.
Devices
Archived
Hyatt Intent Select (v2)
Following the success of the Intent Select feature on the home page, we'll try testing a similar variant on the Hyatt brand main page to see how the experience performs within brand suites.
Devices
Archived
Contact & Brand Pages Call Out – MVS
Following the success of the Seller Call Out on owner-based pages, we will try the same call out on brands, contact us, and about us. This will help maximize lead by giving users a clearer path to completing a conversion where they otherwise wouldn't normally have one.
Devices
Archived
Diamond Main Page Hero Re-Order w/ Image
This experiment will shift the form and content section of the Diamond suite main page up to the top of the fold, adding a background image for an improved appearance.
Devices