Creating headline copy similar to language used in this specific ad campaign will create greater commonality between experiences, boosting CVR.
Devices
Displaying 20 of 127 experiments
Archived
BBB Rating Subheadline – Desktop
Changing the subheadline to push the company's positive BBB rating will reinforce users' trust in the site. This test also swaps out the BBB button at the top of the page with an image that includes "A+". Testing desktop to confirm the positive result seen on mobile devices.
Devices
Archived
Wyndham Landing Page Headline (v2)
For targeted Wyndham owners arriving at the /wyndham/ version of the WBAST landing page, we'll update the headline to call out specifically to them, allowing for a sense of continuity between the ad copy they were served and the landing page they arrived on, and driving form fills.
Devices
Archived
Page Headline – [SRCH 2 48]
Experimenting with different key phrases in the landing page H1 will allow us to determine the best copy choices for each particular ad campaign.
Devices
Archived
Page Headline – [SRCH 1 48]
Experimenting with different key phrases in the landing page H1 will allow us to determine the best copy choices for each particular ad campaign.
Devices
Archived
Home Page Form Headline (v2)
Continued testing of the Home Page ULF headline in order to boost conversion rates from the home page.
Devices
Implemented
Sell Timeshare Form Headline
Optimizing the sell timeshare form headline with previously successful copy will boost Owner Sell CVR.
The primary variation's observed conversion rate 7.35% was 340.12% higher than the control's conversion rate 1.67%, based on 128 sessions.
Devices
Archived
Home Page Headline
Changing the home page headline to describe the buyer/renter product in a more detailed manner will give those audiences a better sense of what to expect on the marketplace. This experiment will also change the search bar placeholder text to include accurate examples of searches, ensuring more users get to the inventory they want to find.
Devices
Archived
Aruba Timeshare Rentals – Subheadline
Inserting a highly visible call to action at the top of one of the most-visited rental inventory pages will encourage more Renter Offers
Devices
Archived
Grandview Las Vegas Inventory Subheadline
Inserting a highly visible and encouraging call to action on one of the top resale inventory pages will encourage more Buyer Offers
Devices
Archived
States and Countries Subheadline
Adding a subheadline to the states and countries pages--which primarily drive buyer and renter traffic--will push positive "up to 70% off" language to increase Offer CVR. (This test incorporates changes from a recently successful experiment on the same pages).
Devices
Archived
Brand Specific Form Headline (w/ Owner Call Out)
After the first version of this test yielded positive gains for ULF and MVS leads but a drop in Owner Sell leads, we'll try a second variant that adds an easily-closeable slide in call out to salvage some of the latter and keep Owner Sell CVR stable.
Devices
Archived
Targ. [SRCH 1 34] – Ad Language
Altering the landing page headline to match the language used in this specific ad group will help create a more seamless transition for these users, boosting conversion rate.
Devices
Archived
Non Targ [SRCH 2 34] – Timeshare KWF – Ad Language
Creating headline copy similar to language used in this specific ad campaign will create greater commonality between experiences, boosting CVR.
Devices
Archived
Targ. [DSPL 2 34] – Ad Language
Changing the H1 copy to more closely align with language used in the DSPL 2 34 ad campaign will create a stronger sense of continuity between experiences, and produce more form completions
Devices
Archived
Location-Specific Form Headline – States/Countries (v2)
Making the state and country pages' form headlines more specific to each destination will generate more ULF leads
Devices
