With many existing conversions being buyer-based, redesigning the homepage hero to cater to that audience will more easily direct users to inventory and result in more buyer/renter offers
Displaying 20 of 245 experiments
Running
954. CFD – 30 Day Money Back Guarantee – Checkout
Improving the legitimacy of CFD's new checkout through a 30-day guarantee badge will improve purchase CVR.
Running
936. Inventory Thumbnail Image Improvement – Mobile
Enlarging the thumbnail images on the inventory experience so they fill the container will lead to a better overall UX. We predict these changes will improve clickthrough rates and ultimately conversion rate.
Devices
- Original
- Variant
Running
935. Hide Check in Field – Timeshares for Sale
Hiding the unnecessary check in field from the hero search section on Timeshares for Sale. We hypothesize that hiding this feature will not impact CVR.
Devices
- Original
- Variant
Running
923. Home Mobile Hero Move Up Buttons
We lose about 25% of users before they even reach the buttons in the original design yet they still have the most interaction of everything in the hero. By bringing the buttons above the fold, we'll improve Buyer Offer conversions, Renter Offer conversions, Owner Sell conversions, and bounce rate.
Devices
Implemented
915. Proof Widget – FSBO Ads
Deploying the Proof widget on for sale by owner ad pages will inform potential buyers of recent shopping activity on our site, and increase their urgency to submit a lead. We hypothesize that deploying this tool further toward the end of the Buyer funnel will have a stronger impact than what we saw in our tests on the search results pages.
The primary variation's observed conversion rate 3.6% was 22.45% higher than the control's conversion rate 2.94%, based on 19,876 sessions.
Devices
Recently Ended
914. Destination Pages – Mobile Header Reconfiguration
Polishing up the header in mobile a bit and bringing the inventory button above the fold could increase traffic to the resales/rental inventory pages, and in turn, increase buyer and renter offers.
Devices
Recently Ended
911. Home Page Improve Mobile Header Configuration
The mobile configuration for the header on the homepage isn't present great in terms of spacing, which is forcing both the search bar and the form below the fold. Making adjustments to this configuration and editing the copy of the form header as we discussed will improve lead generation through the form.
The primary variation's observed conversion rate 0.27% was 22.73% higher than the control's conversion rate 0.22%, based on 821 sessions.
Devices
- Variant
Recently Ended
909. Home Page – Add Buttons to Content Slider in Header
Adding buttons to the content slider in the header of the homepage will give users more opportunities to interact with different areas of the website above the fold, resulting in a more streamlined user experience while improving bounce rate, session duration, and pageviews.
The primary variation's observed conversion rate 6.32% was 15.54% higher than the control's conversion rate 5.47%, based on 1,391 sessions.
- Variant
Recently Ended
903. Brand Page – Add Inventory Buttons Below H1
There is a missed opportunity for buyer/renter interaction on the brand pages that receive a lot of traffic but little conversion/interaction. By adding resale and rental buttons right below the H1, we will see a boost in inventory page views and, in turn, buyer and renter offers.
Devices
- Variant
Recently Ended
895. Buy Page – Add Inventory Slider & Button
Adding an inventory slider and resale inventory button directly below the header will help boost buyer offer conversions
The primary variation's observed conversion rate 1.28% was 82.81% lower than the control's conversion rate 2.34%, based on 206 sessions.
Devices
- Variant
Recently Ended
891. Home Page Add Inventory Buttons Below Inventory Slider
By adding a more direct way to access the resale and rental inventories on the homepage, we will see an increase in buyer/renter offers.
The primary variation's observed conversion rate 1.41% was 9.3% higher than the control's conversion rate 1.29%, based on 963 sessions.
Devices
- Variant
Recently Ended
890. Buy Page Add Inventory Button
Adding an inventory button to the Buy page will help increase buyer ad offers.
Ready for Implementation
871. Replace Search with Inventory Buttons – HGVC Resorts
Replacing the search feature on resort pages with clickable buttons that take the user right to resale and rental inventory for that specific resort will reduce user confusion and boost CVR of Buyer and Renter Offers.
The primary variation's observed conversion rate 61.81% was 58.45% higher than the control's conversion rate 39.01%, based on 285 sessions.
Devices
- Original
- Variation
Recently Ended
864. Ad Gallery Modal Redesign
Improving the pop-up to expand image gallery modal experience will better highlight the new BOOM images and improve user experience on the ad pages. The new and improved modal will also stoke interest among buyers and renters, leading to more offers.
The primary variation's observed conversion rate 3.6% was 6.19% higher than the control's conversion rate 3.39%, based on 32,546 sessions.
Devices
- Original
- Variation
Recently Ended
Improve Image Gallery Visibility on Ads (Updated)
This test will move the image gallery further up the ad page experience in hopes of increasing interaction rate and conversion rate. This test will run only on ad pages with new BOOM images and will serve as a precursor to an improved gallery modal.
The primary variation's observed conversion rate 45.28% was 16.22% higher than the control's conversion rate 38.96%, based on 4,146 sessions.
Devices
Idea Backlog
Swap Search for Inventory Buttons – Resort Pages
Since users who land on a specific HGVC resort pages are likely already interested in that resort, having a search bar makes little sense. Instead, having inventory CTA buttons that can send users straight to resale and rental listings at that specific property will be a more efficient way of driving them into key conversion funnels and boosting offer CVR.
Devices
- Original
- Variation
Idea Backlog
ULF Forms on SMTN Blog Posts
Adding ULF forms to popular posts on the SMTN blog will capture leads higher in the funnel, eliminating the need for users who are ready to convert to click through to the site.
Devices
- Original
- Variant
Implemented
New Top Nav
Reconfiguring the top navigation on the redesigned Harborside mini site will include a wider breadth of more actionable links, leading users to key conversion pages and boosting CVR overall.
The primary variation's observed conversion rate 2.22% was 1.83% higher than the control's conversion rate 2.18%, based on 1,637 sessions.
Devices
Implemented
TimeshareBrokerServices.com Redirect
Redirecting users to the redesigned version of TBS.com and measuring the effects of that version against the old one.
Devices
- Original
- Variation