890. Buy Page Add Inventory Button

Description / Hypothesis

Adding an inventory button to the Buy page will help increase buyer ad offers.

Variations

Post-Mortem Analysis

Key Learnings

Control CVR: 3.92%
Variant CVR: 3.98%
Lift: +1.53%
Stat sig? NO — 65% confidence

Control Click Rate: 35%
Variant Click Rate: 49%
Lift: +40%
Stat sig? YES — 100% confidence

The test did effectively send more users into the search experience, with 49% of sessions in the variant including a search (compared to just 35% for the control). However, this did not correlate to a significant rise in buyer offers (3.92% control vs 3.98% test). Because of the little impact on the bottom line, the result here is inconclusive; we should revisit ways to boost Buyer Offer CVR on this site.