Adding an accordion-style section with a handful of FAQs will alleviate common pain points around the CFD voucher product and lead to more form submissions.
*In v2, we're removing the all-inclusive and flights questions (questions with negative answers) to see if there is an improvement on form submissions with only positive answers.
HGVC sees more conversions for owners than for buyers/renters but our current homepage hero is buyer/renter focused. By moving up our existing owner buttons into the hero and above the fold on mobile, we will see higher owner CVR on our WMTW and Owner Sell forms.
Adding a multi-step form process to CFD landing pages that allow users to fill in more details about where/when they want to travel will help to better qualify those leads, leading to more call ins and closed deals.
