Adding a multi-step form process to CFD landing pages that allow users to fill in more details about where/when they want to travel will help to better qualify those leads, leading to more call ins and closed deals.
- Original
- Variation
Displaying 15 of 15 experiments
Recently Ended
906. Trustpilot Review Widget – Hawaii
Adding a widget from Trustpilot that shows company/product-based review score will promote trust in the CFD brand specifically, and increase conversion rate as a result.
The primary variation's observed conversion rate 16.49% was 3.58% lower than the control's conversion rate 17.08%, based on 6,885 sessions.
- Original
- Variant
Recently Ended
905. TripAdvisor Rating Graphic – Mexico
Adding a TripAdvisor feature that shows hotel rating (Vidanta) to the Mexico page will boost conversion rates. We also predict this may have some effect on contact rate as well.
The primary variation's observed conversion rate 16.08% was 2.49% higher than the control's conversion rate 15.69%, based on 4,318 sessions.
- Original
- Variant
Approved - Pending Release
896. Remove Background Images – Mobile
This test will strip out the background images from destination heroes (mobile only), with the goal of evaluating impact to CVR. Our hypothesis is that removing the images will have no significant impact. This test will run on three pages: Riviera Maya, Oahu, and Dominican Republic.
Devices
- Original
- Variation
Recently Ended
885. Submit Button Text
Changing the standard form button text from "submit" to something more engaging will encourage more form fills, driving CVR.
The primary variation's observed conversion rate 14.64% was 18.72% lower than the control's conversion rate 17.38%, based on 3,927 sessions.
Devices
- Original
- Variation
Recently Ended
866. Call In CTA – Mobile (v2)
Adding a fixed callout to the bottom of the screen on mobile devices that urges users to call in will drive conversions in that category. Version 2 of this experiment includes the addition of two unique phone numbers that will allow us to track VPL impact. We hypothesize that this test will result in an increase in click-to-call events and VPL, while lead form CVR may decrease slightly.
The primary variation's observed conversion rate 3.72% was 383.12% higher than the control's conversion rate 0.77%, based on 3,167 sessions.
Recently Ended
Call In CTA – Mobile
Adding a fixed callout to the bottom of the screen on mobile devices that urges users to call in will drive conversions in that category. Not only will this variant boost click-to-call rate, but it will also drive revenue thanks to the high VPL of call-in goal types.
The primary variation's observed conversion rate 3.33% was 134.51% higher than the control's conversion rate 1.42%, based on 2,560 sessions.
Ready for Implementation
Color Scheme – Dark Grey to White (2)
Changing the color scheme to eliminate the dark grey colors and opt instead for brighter white and off-white colors will lend itself better to the theme of the site and the product, enhancing user experience and increasing CVR. This follow up variant will run on the Maui, Aruba, and Mexico pages.
The primary variation's observed conversion rate 16.07% was 7.78% higher than the control's conversion rate 14.91%, based on 6,100 sessions.
Devices
Ready for Implementation
Color Scheme – Dark Grey to White
Changing the color scheme to eliminate the dark grey colors and opt instead for brighter white and off-white colors will lend itself better to the theme of the site and the product, enhancing user experience and increasing CVR.
The primary variation's observed conversion rate 13.17% was 23.43% higher than the control's conversion rate 10.67%, based on 2,964 sessions.
Devices
Archived
Maui Landing Page – Form Above Fold + Mobile Improvements
This experiment will combine two recently successful tests into one--moving the form above the fold and improving the UX for mobile devices. We will test this against a control of the form above fold without any other improvements, as after three consecutive winning tests that placement will be common practice.
Devices
Implemented
Las Vegas Landing Page – Form Above Fold
Moving the form up above the fold on mobile devices will make it easier for users to convert, which will improve conversion rate.
The primary variation's observed conversion rate 24.66% was 24.23% higher than the control's conversion rate 19.85%, based on 1,039 sessions.
Devices
Implemented
Hawaii Landing Page – Form Above Fold
Moving the form up above the fold on mobile devices will make it easier for users to convert, which will improve conversion rate.
The primary variation's observed conversion rate 21.61% was 93.81% higher than the control's conversion rate 11.15%, based on 1,712 sessions.
Devices
Implemented
Orlando Destination Page – Form Above Fold
Moving the lead form on the Orlando FlexStays landing page above the fold will make it more prominent on the page and allow users to submit leads more quickly, boosting CVR.
The primary variation's observed conversion rate 24.11% was 20.91% higher than the control's conversion rate 19.94%, based on 1,305 sessions.
Devices
Idea Backlog
CFD Phone-Only Landing Page Redirect
Testing a redirect to a phone-only landing page for the CFD Mexico Deal. This experiment will boost the number of call-ins, thus improving the quality of leads and driving better close rates.
Devices
- Original
Archived
Lead Form Copy Update
Improving the form copy on the Mexico landing page to illustrate possible savings will improve conversion rate. Other changes include adding a bullet in the hero that mentions the ability to book now and travel later.
Devices
