Adding a multi-step form process to CFD landing pages that allow users to fill in more details about where/when they want to travel will help to better qualify those leads, leading to more call ins and closed deals.
- Original
- Variation
Displaying 10 of 10 experiments
Recently Ended
866. Call In CTA – Mobile (v2)
Adding a fixed callout to the bottom of the screen on mobile devices that urges users to call in will drive conversions in that category. Version 2 of this experiment includes the addition of two unique phone numbers that will allow us to track VPL impact. We hypothesize that this test will result in an increase in click-to-call events and VPL, while lead form CVR may decrease slightly.
The primary variation's observed conversion rate 3.72% was 383.12% higher than the control's conversion rate 0.77%, based on 3,167 sessions.
Recently Ended
Call In CTA – Mobile
Adding a fixed callout to the bottom of the screen on mobile devices that urges users to call in will drive conversions in that category. Not only will this variant boost click-to-call rate, but it will also drive revenue thanks to the high VPL of call-in goal types.
The primary variation's observed conversion rate 3.33% was 134.51% higher than the control's conversion rate 1.42%, based on 2,560 sessions.
Idea Backlog
CFD Phone-Only Landing Page Redirect
Testing a redirect to a phone-only landing page for the CFD Mexico Deal. This experiment will boost the number of call-ins, thus improving the quality of leads and driving better close rates.
Devices
- Original
Archived
Blue Bar Header
Changing the text in the blue-colored bar beneath the form may encourage more form fills and phone calls. A similar test on TimeshareLuxury performed well and resulted in a win.
The primary variation's observed conversion rate 11% was 20.18% lower than the control's conversion rate 13.22%, based on 872 sessions.
Devices
Archived
Remove Main Nav – Desktop/Tablet
Removing the nav will focus the user experience and require users to either fill out the form, call or leave.
The primary variation's observed conversion rate 3.33% was 9.31% lower than the control's conversion rate 3.64%, based on 11,966 sessions.
Devices
Archived
Header Clean-up – Mobile (v2)
Cleaning up the site header on mobile devices will improve mobile user engagement, and ultimately click-to-call conversions.
Devices
Archived
Above Fold Redesign – Mobile v2
Adding a more pronounced click to call element will result in great click-to-call actions and ultimately call conversions. Also, providing a more powerful headline will result in an increased rate of form submissions.
Devices
Archived
Mobile Click-to-call
Making phone number more legible and redesigning as a button will improve click-to-call actions.
Devices
Archived
Above Fold Redesign – Mobile
Testing improving the rate of click-to-calls by bringing more emphasis to the numbers and buttons that are active click-to-call links. Hypothesis is this improved visibility will increase call CVR and capture overall more leads.
Devices
