Offering a more assertive call to action at the bottom of the home page will encourage more users to navigate to the form and drive CVR
Devices
Displaying 20 of 31 experiments
Archived
BBB Rating Subheadline – Desktop
Changing the subheadline to push the company's positive BBB rating will reinforce users' trust in the site. This test also swaps out the BBB button at the top of the page with an image that includes "A+". Testing desktop to confirm the positive result seen on mobile devices.
Devices
Archived
Home Page – Reduced Testimonials
This test will attempt removing two flawed testimonials from the middle section of the home page. The goal of this test is to boost form fills and determine the impact of testimonials as a whole below the fold.
Devices
Archived
Page Headline – [SRCH 2 48]
Experimenting with different key phrases in the landing page H1 will allow us to determine the best copy choices for each particular ad campaign.
Devices
Archived
Page Headline – [SRCH 1 48]
Experimenting with different key phrases in the landing page H1 will allow us to determine the best copy choices for each particular ad campaign.
Devices
Archived
Content Switch – Desktop [By Ad Group]
Shifting the form to the left-hand side of the page will re-orient the users' experience, leading to more form fill conversions
Devices
Implemented
BBB Slide In – Returning Users
Adding a slide in feature for returning users that pushes a positive BBB rating will increase form fill conversion rate, as it has proven on other websites.
The primary variation's observed conversion rate 11.29% was 689.51% higher than the control's conversion rate 1.43%, based on 132 sessions.
Devices
- Original
- Variation
Archived
Back to Form Button – Mobile
Adding a fixed button to the bottom of mobile screens that allows users to automatically return to the top of the lead form will reduce drop-off rate and improve conversions
Devices
Archived
Ad Copy in H1 – By Ad Campaign [SRCH 3 48]
Altering the H1 on the main landing page to more closely match copy used in ads for this particular Ad Campaign will boost form fill CVR.
Devices
Archived
Form Headlines – Mobile Only
Testing the winning form headline variant for desktop against the old control on mobile will help us find a clearer result in terms of user preferences and solidify the previous increase in conversion rate by extending it to another device type.
Devices
Archived
Header – BBB Seal Redesign
Adding the grade to the BBB header logo will improve trust and increase CVR.
Archived
Form at Top – Mobile Only
Moving the form farther up the page for mobile devices will put it in front of more eyes, increasing conversions.
Devices
Implemented
Form Headlines – Desktop Only
Testing different form headline variations to narrow in on key messaging for GBT's main audience. This test will seek to boost form fill conversion rate
The primary variation's observed conversion rate 12.5% was 118.15% higher than the control's conversion rate 5.73%, based on 384 sessions.
Devices
