Creating headline copy similar to language used in this specific ad campaign will create greater commonality between experiences, boosting CVR.
Devices
Displaying 20 of 60 experiments
Archived
Bottom Call to Action – Copy (Mobile)
Offering a more assertive call to action at the bottom of the home page will encourage more users to navigate to the form and drive CVR
Devices
Archived
BBB Rating Subheadline – Desktop
Changing the subheadline to push the company's positive BBB rating will reinforce users' trust in the site. This test also swaps out the BBB button at the top of the page with an image that includes "A+". Testing desktop to confirm the positive result seen on mobile devices.
Devices
Archived
Back to Form Button (Mobile)
Adding a button that anchors to the top of the page on mobile devices will allow users to scroll more easily to the form and increase CVR.
Devices
Archived
Wyndham Landing Page Headline (v2)
For targeted Wyndham owners arriving at the /wyndham/ version of the WBAST landing page, we'll update the headline to call out specifically to them, allowing for a sense of continuity between the ad copy they were served and the landing page they arrived on, and driving form fills.
Devices
Archived
Page Headline – [SRCH 2 48]
Experimenting with different key phrases in the landing page H1 will allow us to determine the best copy choices for each particular ad campaign.
Devices
Archived
Page Headline – [SRCH 1 48]
Experimenting with different key phrases in the landing page H1 will allow us to determine the best copy choices for each particular ad campaign.
Devices
Archived
Remove FAQ/Testimonials (Desktop)
Removing two blocks that contain testimonials and some FAQs from the hero section will leave only the form, allowing users to focus more on important elements and driving CVR
Devices
Archived
Move Trust Factors Above Form (Mobile)
Moving the BBB logo directly above the form on mobile devices (replacing the 1-2-3 breadcrumb) will reinforce trust among potential customers and increasing leads
Devices
Archived
Hide Headset Stock Photo
This test hides the image of the stock photo model with headset to see what kind of impact--if any--it has on conversion rate.
Devices
Archived
Maintenance Fee Slide In (Mobile)
Firing a slide in feature for all users that pushes an anti-maintenance fee message next to our BBB rating will encourage more users to fill out a form submission
Devices
Implemented
RCI Landing Page – Form Reposition
Shifting the form on this RCI landing page up toward the top on mobile devices will encourage more users to fill it out, driving CVR.
Devices
Implemented
RCI Landing Page – Remove Nav (Desktop)
Removing the navigation options from this RCI-focused landing page will keep more users on the page and drive CVR
The primary variation's observed conversion rate 1.52% was 192.31% higher than the control's conversion rate 0.52%, based on 1,883 sessions.
Devices
