Shifting the form to the left-hand side of the page will re-orient the users' experience, leading to more form fill conversions
Devices
Displaying 20 of 60 experiments
Implemented
BBB Slide In – Returning Users
Adding a slide in feature for returning users that pushes a positive BBB rating will increase form fill conversion rate, as it has proven on other websites.
The primary variation's observed conversion rate 11.29% was 689.51% higher than the control's conversion rate 1.43%, based on 132 sessions.
Devices
- Original
- Variation
Archived
Back to Form Button – Mobile
Adding a fixed button to the bottom of mobile screens that allows users to automatically return to the top of the lead form will reduce drop-off rate and improve conversions
Devices
Archived
Targ. [SRCH 1 34] – Ad Language
Altering the landing page headline to match the language used in this specific ad group will help create a more seamless transition for these users, boosting conversion rate.
Devices
Archived
Non Targ [SRCH 1 34] – Westgate – Ad Language
By targeting Westgate-specific ad groups within this campaign, we can alter the H1 on the main landing page to reflect interest in that specific brand, boosint CVR
Devices
Archived
Non Targ [SRCH 2 34] – Timeshare KWF – Ad Language
Creating headline copy similar to language used in this specific ad campaign will create greater commonality between experiences, boosting CVR.
Devices
Archived
Targ. [DSPL 2 34] – Ad Language
Changing the H1 copy to more closely align with language used in the DSPL 2 34 ad campaign will create a stronger sense of continuity between experiences, and produce more form completions
Devices
Archived
Maintenance Fee Slide In
Firing a slide in feature for all users that pushes an anti-maintenance fee message next to our BBB rating will encourage more users to fill out a form submission
Devices
Archived
Ad Copy in H1 – By Ad Campaign [SRCH 3 48]
Altering the H1 on the main landing page to more closely match copy used in ads for this particular Ad Campaign will boost form fill CVR.
Devices
Archived
Form Headlines – Mobile Only
Testing the winning form headline variant for desktop against the old control on mobile will help us find a clearer result in terms of user preferences and solidify the previous increase in conversion rate by extending it to another device type.
Devices
Archived
RCI Specific Landing Page
Building out a dedicated RCI landing page will improve landing page quality score, lowering costs and improving user satisfaction and ultimately conversion rates. This test is not an A/B or redirect test, the goal is to monitor the quality score (currently 1) and see if the dedicated page increases this at all. We will also monitor conversion rates for the page and compare against baseline conversion rates for the generic 3 step form.
Devices
Implemented
Returning Users Slide In
Adding a slide in that pushes BBB credibility for returning users will help salvage form fills where we would've otherwise lost them, boosting CVR.
The primary variation's observed conversion rate 6.25% was 1150% higher than the control's conversion rate 0.5%, based on 394 sessions.
Devices
