Moving the featured timeshares section further up the Westgate main page will increase both Owner and Buyer CVR, as proven in similar experiments on other brands.
Devices
Displaying 11 of 11 experiments
Archived
Non Targ [SRCH 1 34] – Westgate – Ad Language
By targeting Westgate-specific ad groups within this campaign, we can alter the H1 on the main landing page to reflect interest in that specific brand, boosint CVR
Devices
Archived
Westgate Main Page Re-Order (v2)
Following the success of the first iteration, this second version will test moving the search bar/WMTW call out section a little further up the page to maintain MVS conversions coming from this page.
Devices
Archived
Westgate Sell Page Form Headline
Altering the form headline on the Westgate sell page to include previously-successful language will allow us to increase Owner Sell CVR as interest in selling begins its seasonal rise
Devices
Implemented
Westgate Main Page Re-Order w/ Image
Testing a re-ordering of the Westgate brand suite main page, lifting the form up above the fold and lowering search on desktop and mobile. This will enable us to get a clear result of user preferences solely within the Westgate suite.
The primary variation's observed conversion rate 7.46% was 113.14% higher than the control's conversion rate 3.5%, based on 458 sessions.
Devices
Implemented
Westgate – Owner Intent – GA Audience (MVS)
As we've seen in successful experiments on the brand pages, adding an eye-catching slide in CTA for returning users who've expressed interest in owner-based Westgate content will help increase owner leads within that brand suite. This iteration will test a Market Value-based call out instead of Owner Sell.
The primary variation's observed conversion rate 16.67% was 109.95% higher than the control's conversion rate 7.94%, based on 111 sessions.
Devices
Archived
Westgate Brand Suite Navigation
We will test altering the top navigation bar within the Westgate brand suite to allow for simpler navigation to key conversion pages within the suite. This test was designed in coordination with the SEO team.
Devices
Archived
Westgate Resales Form – Sell Time
This page sees a lot of owner interest from organic search sources. Replacing the ULF form on this page with a sell-only form will allow us to speak directly to owners arriving at this page and will increase Owner Sell CVR.
Devices
Archived
Westgate Brand Suite Image
Changing the hero image to something that greater reflects Westgate brand recognition will improve familiarity among users, encouraging more goals. We'll test two variants here--a clear, detailed photo as well as a blurred version of the same image.
Devices
Archived
Westgate – Owner Intent – GA Audience
As we've seen in successful experiments on the brand pages, adding an eye-catching slide in CTA for returning users who've expressed interest in owner-based Westgate content will help increase owner leads within that brand suite.
Devices
