Adding a Consumer Affairs badge to the Sell Timeshare page that displays our company rating will reinforce trust with users, leading to more conversions. This iteration will only be run on mobile devices, where we seek to reconfirm the positive uptick observed in test 927.
Adding a Consumer Affairs badge to the Sell Timeshare page that displays our company rating will reinforce trust with users, leading to more conversions. This iteration will only be run on mobile devices, where we seek to reconfirm the positive uptick observed in test 927.
Adding a Consumer Affairs badge to the Sell Timeshare page that displays our company rating will reinforce trust with users, leading to more conversions.
Continuing from a string of successful tests on CFD, we'll try moving the lead form above the fold on mobile devices on one of SMTN's most trafficked landing pages to see if we can replicate previous wins. This experiment will also change aspects of the bullet point value props, which are now below the fold and show three bullets instead of just one.
Replacing the WMTW hyperlink at the bottom of the Sell page with a WMTW button. Our hypothesis is that replacing this hyperlink with a button will help bring those who are still unsure of utilizing our Sell form to fill out our WMTW form, thus helping boost clickthrough to the WMTW page and hopefully, boost the WMTW form conversion rate.
Testing an additional seller testimonial video mashup against the original on the sell timeshare page.
Testing an additional seller testimonial video mashup against the original on the sell timeshare page.
Adding a "How To" content block to the Sell Timeshare page will help improve SEO performance. This test will run under the hypothesis that adding the block will have no significant ramifications for conversion performance.
Moving the FAQ section further up the Sell Timeshare page will provide users with more pertinent information closer to the form. This test will also have SEO benefits and will improve the page's position in the SERPs.
Adding a video testimonial to the sell timeshare page will improve conversion rate. This iteration will change the video thumbnail, and will be measured against the previously successful variant in v4.
Adding a video testimonial thumbnail above the lead form on desktop devices will appear as a more natural placement for users on those devices, increase play rate and conversions.
With the previous iteration of the testimonial video test being a success on mobile, we will now test the winner of that experiment as the control against a new variant. For this iteration, the control will be below the form and the variant will be above. The expectation is that this will increase play rate and thus, increase conversion rate.
Adding a video testimonial to the sell timeshare page will increase user engagement with the page and encourage more to submit a lead. This new version will test the video in a slide in on desktop and immediately below the form on mobile, with the goal of increasing play rate from previous versions and driving CVR.
Following an inconclusive result in the first iteration of this experiment, we will try testing the same seller testimonial video in two different locations--below the fold next to a text-based testimonial, and above the fold by the form. This will allow us to better measure the video's impact on seller motivations, and how placement (if at all) affects video play rate.
Adding user testimonial videos to the Sell Timeshare page will encourage more users to complete the Owner Sell form, driving conversions in that category.
Increasing the font size on this key conversion page will boost readability and lead to more Owner Sell conversions.
Optimizing the sell timeshare form headline with previously successful copy will boost Owner Sell CVR.
Targeting a recent hike in HGVC owner fees with a owner-based slide in on the home page will allow us to boost Owner CVR, particularly within the Market Value Survey funnel
By removing links to other pages and lines of copy that owners might deterring, we can enhance the focus around the sell form and drive Owner Sell CVR. This test will also allow us to analyze the importance of the content below the fold, and how seriously it impacts user experience/motivation on the page as a whole.
Following the lead of previously successful experiments, this test will hone the hero section of the Sell Hilton Timeshare page in on the form itself, increasing its prominence and boosting Owner Sell CVR
