By highlighting TBS' valuable "no upfront fees" messaging (no typically offered by competitors) in the hero, we will increase ULF Seller CVR.
Devices
Displaying 20 of 76 experiments
Running
943. Owner Sell Form Copy
Adjusting the Sell page form header and button copy to make the messaging more direct will improve the Sell form CVR.
Devices
Running
931. Sell Page Redesign (Center Form)
Similar to positive tests conducted on HGVC, by reconfiguring the Sell Page to place the form centered in the hero and moving the other copy down the page, we will eliminate potential distractions and improve the Sell forms CVR.
Devices
Running
919. Brand Page – Move Up Form (Mobile)
We are trying to learn more about TBS' users and their behaviors, particularly when it comes to brand pages (DAE has consistently been one of the most visited pages on the website but rarely has conversions). We will move the form on mobile right below the H1, which will improve its accessibility and result in more Owner ULF leads.
Devices
- Variant
Recently Ended
903. Brand Page – Add Inventory Buttons
Adding inventory buttons to the brand pages will increase the number of users who funnel into the search experience and thus boost Buyer Offer CVR.
Recently Ended
909. Home Page – Add Buttons to Content Slider in Header
Adding buttons to the content slider in the header of the homepage will give users more opportunities to interact with different areas of the website above the fold, resulting in a more streamlined user experience while improving bounce rate, session duration, and pageviews.
The primary variation's observed conversion rate 6.32% was 15.54% higher than the control's conversion rate 5.47%, based on 1,391 sessions.
- Variant
Recently Ended
903. Brand Page – Add Inventory Buttons Below H1
There is a missed opportunity for buyer/renter interaction on the brand pages that receive a lot of traffic but little conversion/interaction. By adding resale and rental buttons right below the H1, we will see a boost in inventory page views and, in turn, buyer and renter offers.
Devices
- Variant
Recently Ended
891. Home Page Add Inventory Buttons Below Inventory Slider
By adding a more direct way to access the resale and rental inventories on the homepage, we will see an increase in buyer/renter offers.
The primary variation's observed conversion rate 1.41% was 9.3% higher than the control's conversion rate 1.29%, based on 963 sessions.
Devices
- Variant
Recently Ended
881. Move Inventory Slider Under Hero
Noting a significant amount of engagement on the "available listings" slider, this test will move that section further up the page just below the hero to see if ad views are increased—and as a result, buyer cvr.
The primary variation's observed conversion rate 1.06% was 20.45% higher than the control's conversion rate 0.88%, based on 1,437 sessions.
Devices
- Original
- Variant
Implemented
TimeshareBrokerServices.com Redirect
Redirecting users to the redesigned version of TBS.com and measuring the effects of that version against the old one.
Devices
- Original
- Variation
Implemented
Sell Timeshare – Increased Font Size
Increasing the font size on this key conversion page will boost readability and lead to more Owner Sell conversions.
The primary variation's observed conversion rate 8.76% was 48.98% higher than the control's conversion rate 5.88%, based on 273 sessions.
Devices
Archived
Owner Sell Slide In (v2)
The first iteration of this test increased Owner Sell conversions but decreased ULF Owner conversions, finishing with a near-neutral result. This time, we'll exclude the slide in feature from the home page to lead to a more positive result.
Devices
Implemented
Main Menu Adjustment (v3)
Removing the "Available Listings" tab from the navigation menu (but keeping the search bar in place) will prove to be a more efficient way of keeping buyers in buyer-based experiences and owners in owner-based experiences, boosting CVR for both lead types
The primary variation's observed conversion rate 10.09% was 69.3% higher than the control's conversion rate 5.96%, based on 899 sessions.
Devices
- Original
- Variation
Implemented
Brand Pages – MVS Call Out
Inserting a call out for Market Value on brand pages will increase traffic to the WMTW page and thus improve conversion rate.
The primary variation's observed conversion rate 5.25% was 55.79% higher than the control's conversion rate 3.37%, based on 853 sessions.
Devices
Archived
WMTW Step 3 Explainer
Adding a hover-to-reveal div at the bottom of the Step 3 form that helps explain our need for users' contact information may be enough reassurance for them to fill out the form, thus driving MVS conversion rate.
Devices
Archived
Owner Sell Slide In
Taking from previous successful experiments, we'll try deploying a slide in feature on all pages that pushes a firm "sell timeshare" message. This will boost Owner Sell conversions.
Devices
Archived
Minimized Call Outs – Home
Cutting down the three-column call out features on the home page and boosting their font size will make them more readable and attractive to users. This, coupled with replacing the buttons for each column, will boost conversion rates for key lead types.
Devices
Archived
Main Menu Adjustment (v2)
Adjusting the position of the search bar so it no longer obstructs the last menu item will drive more users to inventory pages and improve on overall user experience
Devices
