Including the brand name in the form headlines of each respective brand page will lead to more conversions, as seen with similar experiments on other sites.
Devices
Displaying 20 of 76 experiments
Archived
Sell Timeshare – Centered Form (v2)
As seen in previous experiments on HGVC and VO, changing the sell timeshare page to make the form the focal point will produce more owner sell conversions
Devices
Archived
WMTW Step 3 Testimonials Slide In
Adding a testimonial slide in feature to the crucial third step of the WMTW conversion funnel will help give users incentive to complete the form.
Devices
Archived
Home Page Headline (v2)
Altering the home page headline above the main Sell Time form will allow us to capture more Seller leads.
Devices
Archived
Home Page Re-Order
Re-positioning some elements on the home page may boost ULF Seller leads. Specifically, moving "Available Listings" below the fold in favor of a section of copy that highlights key selling points may sway the decision of some users, leading to higher CVR.
Devices
Archived
Contact & Brand Pages Call Out – MVS
Following the success of the Seller Call Out on owner-based pages, we will try the same call out on brands, contact us, and about us. This will help maximize lead by giving users a clearer path to completing a conversion where they otherwise wouldn't normally have one.
Devices
Archived
Navigation Bar Call Out
Adding an intent select feature to replace the three meager call outs in the top navigation bar will allow users to more easily find the content they want and submit more owner leads
Devices
Archived
Brand Pages Slide In
Adding a Sell Timeshare call out to brand pages will allow us to capture more users who might normally bounce or exit on those pages and direct them to the Owner Sell page.
Devices
Archived
WMTW Big Form
Expanding and centering the WMTW form above the fold will increase chances to capture Market Value leads
Devices
Archived
Single Pane Home Page Background (v2)
Stopping the home page slideshow feature and focusing instead on one background image with one owner-friendly piece of copy will enable us to capture more owner-based leads
Devices
Archived
Top Bar Redesign – Global (v3)
This test will add a highly-visible sell timeshare call out in the top bar, and will also change the bar's positioning to stick to the top of the page when scrolling, exposing users to a constant call to action and boosting vital market value CVR.
Devices
Archived
Enhanced Ad Images
Slightly enlarging the main thumbnail images on ads will create a more attractive experience for potential buyers and renters, boosting conversion rates in those categories.
Devices
Archived
Seller Pages Call Out – MVS (v2)
The Seller pages on this site don't typically see many owner conversions compared to other pages. While the first iteration of this test drove traffic to the Owner Sell page with minimal results, we'll try directing users toward the WMTW funnel instead after seeing a slight improvement within that segment. Due to a technical error with the first version of this test, we will try it a second time.
Devices
Archived
WMTW Background Image
Adding a background image to the WMTW page will create a better contrast around the form, making it more noticing and appealing to users. This will help increase MVS conversion rates.
Devices
Archived
Top Bar Redesign – Global (v2)
This test will add a highly-visible sell timeshare call out in the top bar, and will also change the bar's positioning to stick to the top of the page when scrolling, exposing users to a constant call to action and boosting vital owner sell CVR.
Devices
Archived
Top Bar Redesign – Global
This test will add a highly-visible sell timeshare call out in the top bar, and will also change the bar's positioning to stick to the top of the page when scrolling, exposing users to a constant call to action and boosting vital owner sell CVR.
Devices
Archived
Remove Search and Nav Options from Brands
Limiting the search and navigation options on brand pages will allow us to retain more users and direct them into desired conversion funnels
Devices
Archived
WMTW Reduced Nav
Reducing the navigation options on the WMTW page will keep more users in that funnel and improve CVR
Devices
Archived
Single Pane Home Page Background
Stopping the home page slideshow feature and focusing instead on one background image with one owner-friendly piece of copy will enable us to capture more owner-based leads
Devices
