Removing the search feature from the top of resort and resources pages will keep more users on their specific page and increase ULF conversions through forms.
Devices
Displaying 15 of 15 experiments
Archived
Remove Search on Key Pages – Bluegreen
As we've seen in previous experiments, removing the search bar in the navigation section of certain brand pages can increase Owner CVR. We will now try this variant on the Bluegreen suite.
Devices
Implemented
Remove Search on Key Pages – Diamond
As we've seen in previous experiments, removing the search bar in the navigation section of certain brand pages can increase Owner CVR. We will now try this variant on the Diamond suite.
The primary variation's observed conversion rate 11.27% was 141.33% higher than the control's conversion rate 4.67%, based on 356 sessions.
Devices
Archived
Remove Search on Key Pages – Interval
As we've seen in previous experiments, removing the search bar in the navigation section of certain brand pages can increase Owner CVR. We will now try this variant on the Interval suite.
Devices
Archived
Remove Search on Key Pages – Hilton
As we've seen in previous experiments, removing the search bar in the navigation section of certain brand pages can increase Owner CVR. We will now try this variant on the Hilton suite.
Devices
Archived
Remove Search on Key Pages – Marriott
As we've seen in previous experiments, removing the search bar in the navigation section of certain brand pages can increase Owner CVR. We will now try this variant on the Marriott suite.
Devices
Archived
Remove Search from Key Pages – Bluegreen
Removing search features from this brand's key owner pages will encourage more Owner Sell and Market Value conversions.
Devices
Implemented
Remove Search from Key Pages – Starwood
Removing search features from this brand's key owner pages will encourage more Owner Sell and Market Value conversions.
The primary variation's observed conversion rate 5.61% was 371.43% higher than the control's conversion rate 1.19%, based on 275 sessions.
Devices
Implemented
Remove Search from Key Pages – Wyndham
Removing search features from this brand's key owner pages will encourage more Owner Sell and Market Value conversions.
The primary variation's observed conversion rate 3.62% was 36.09% higher than the control's conversion rate 2.66%, based on 1,609 sessions.
Devices
Archived
Remove Search from Key Pages – Westin
Removing search features from this brand's key owner pages will encourage more Owner Sell and Market Value conversions.
Devices
Implemented
Remove Search from Key Pages – Massanutten
Removing search features from this brand's key owner pages will encourage more Owner Sell and Market Value conversions.
The primary variation's observed conversion rate 6.53% was 154.09% higher than the control's conversion rate 2.57%, based on 943 sessions.
Devices
Archived
Remove Search and Nav Options from Brands
Limiting the search and navigation options on brand pages will allow us to retain more users and direct them into desired conversion funnels
Devices
Archived
Remove Search on Resort Pages
This test will eliminate the search bar from the main nav section on all Resorts pages, relying instead on the "browse" buttons featured on each page to direct users to inventory. This will help increase form submissions.
Devices
Archived
Remove Search on Resort Pages
Resorts Pages typically appeal to an owner-based audience. Removing the search feature from these pages will reduce drop-off rates and encourage more ULF Seller conversions on these top landing pages.
Devices
Archived
Remove Search on Owner Pages
Removing the inventory search feature on specific owner-themed pages will reduce the number of users navigating to ads and increase the odds that they submit an owner lead
Devices
