Updating the hero images on Marriott resort pages to match the new images on the brand suite will create a greater sense of continuity between experiences, boosting conversion rate
Devices
Displaying 6 of 6 experiments
Implemented
Updated DVC Resort Hero Images
The hero images on all Disney resort pages will be replaced to match the new images on the DVC brand suite, creating greater continuity between pages and a better experience for the user
Devices
Archived
Resort Page Form Reposition w/ Image
After a win in the previous version of this experiment, we will target the top five resort pages and add a colorful background image to the form section, once again moving it to the top of the page to increase owner CVR rates
Devices
Archived
Remove Search on Resort Pages
This test will eliminate the search bar from the main nav section on all Resorts pages, relying instead on the "browse" buttons featured on each page to direct users to inventory. This will help increase form submissions.
Devices
Archived
Remove Search on Resort Pages
Resorts Pages typically appeal to an owner-based audience. Removing the search feature from these pages will reduce drop-off rates and encourage more ULF Seller conversions on these top landing pages.
Devices
Archived
Rearrange Nav on Resort Pages
Conversion data shows there is a clear owner interest on resort-based pages. Changing the navigation options on these pages to make owner options more appealing will increase Owner Sell and MVS leads
Devices
