In keeping with previous successful experiments, adding a pop up feature to the Massanutten brand suite will push a maintenance fee-inspired CTA, pushing more users toward Owner Sell and MVS objectives who otherwise would've exited the site.
As we've seen with previous experiments, moving the Featured Timeshares section further up this brand suite main page will increase Owner and Buyer conversions
Removing search features from this brand's key owner pages will encourage more Owner Sell and Market Value conversions.
