- 03/19/2020 - 06/17/2020 (90 days)
- www.sellmytimesharenow.com
- Owner
- Massanutten
- Market Value, Owner Sell
Exit Intent Popup Modal – Massanutten
Description / Hypothesis
In keeping with previous successful experiments, adding a pop up feature to the Massanutten brand suite will push a maintenance fee-inspired CTA, pushing more users toward Owner Sell and MVS objectives who otherwise would've exited the site.

