Testing a new logo on top CFD landing pages. Our hypothesis is that changing the logo will not have a statistically significant negative impact on CVR. This test is a part of the larger CFD redesign initiative.
Reconfiguring the top navigation on the redesigned Harborside mini site will include a wider breadth of more actionable links, leading users to key conversion pages and boosting CVR overall.
This test will try implementing a small change--darkening the body font color to black rather than a grey color. This change will improve readability and overall user experience, and will thus result in a modest improvement to CVR.
Redirecting users to the redesigned version of TBS.com and measuring the effects of that version against the old one.
Redirecting users to the redesigned version of VO.com and measuring the effects of that version against the old one.
Redirecting users to the redesigned version of HGVCResales.com and measuring the effects of that version against the old one.
Redirecting users to the redesigned version of TRR.com and measuring the effects of that version against the old one.
Developing a feature that would allow users to save selected resort bookings to a "cart" they can return to later will lead to a boost in conversions.
Adding a "where should you travel?" quiz to CFD would play well on social media and would also better engage users when they land on the site. At the end of the quiz, we could serve Mexico as their result and lead them to the form. This would almost certainly require some kind of plugin or advanced development.
Implementing a Google Translate toggle feature on HSI sites that allows users to easily switch between English and Spanish will create a better user experience for Spanish speakers, boosting conversions.
Simply extending the period of time before which a user is logged out due to inactivity will encourage more to come back and continue searching where they left off. This initiative will improve drop off rates and, in turn, boost conversion rates.
Developing a feature that would allow users to save selected resort or hotel bookings to a "cart" they can return to later will lead to a boost in conversions.
Deploying CTAs that call specifically to Grandview owners on their second visit to the site will increase Market Value CVR
This test hides the image of the stock photo model with headset to see what kind of impact--if any--it has on conversion rate.
The first iteration of this test increased Owner Sell conversions but decreased ULF Owner conversions, finishing with a near-neutral result. This time, we'll exclude the slide in feature from the home page to lead to a more positive result.
Testing the redesigned version on TimeshareHotDeal.com head-to-head against the old version.
This experiment will insert small divs that contain content pertinent to the Sell Timeshare and WMTW conversion funnels directly beneath their respective main menu navigation options. The divs will appear when the user hovers over each item, providing a quick incentive to click through and complete a conversion. Version 2 of this experiment corrects a slight z-index error from the first version.
Making the utility bar copy more direct and including the key "70% off" value proposition will encourage more renter offer leads--a top goal for this site.
Adding a slide in feature for returning users that pushes a positive BBB rating will increase form fill conversion rate, as it has proven on other websites.
Removing the "Available Listings" tab from the navigation menu (but keeping the search bar in place) will prove to be a more efficient way of keeping buyers in buyer-based experiences and owners in owner-based experiences, boosting CVR for both lead types
