As we've seen in successful experiments on the brand pages, adding an eye-catching slide in CTA on resort pages will direct more owners to the Market Sell page, thus increasing conversion rate across a wide swath of pages.
Devices
Displaying 17 of 77 experiments
Archived
Wyndham- Owner Intent – GA Audience
As we've seen in successful experiments on the brand pages, adding an eye-catching slide in CTA on resort pages will direct more owners to the Market Sell page, thus increasing conversion rate across a wide swath of pages.
Devices
Archived
RCI – Owner Intent – GA Audience
As we've seen in successful experiments on the brand pages, adding an eye-catching slide in CTA for returning users who've expressed interest in owner-based RCI content will help increase owner leads within that brand suite.
Devices
Archived
Utility Bar Color Variants (Orange vs Red)
Another iteration on our utility bar color test. This test pins the winning variant from previous tests (orange) against the winning color from the homepage maintenance fee callout (red). Our thinking is that the red is different than any color used on the site so it might be more eye catching. Blues blended in too much, orange seems to be more eye catching but it's used often in the site design. Red might be enough contrast to other color palette to be the most effective variant.
Devices
Archived
Owner Utility Bar
Adding an owner utility band incorporating all owner conversion types will increase awareness for these features and ultimately result in more visitors entering the conversion funnel.
Devices
Archived
Mobile Optimized
Leveraging a mobile-optimized design will improve user experience for mobile device users, increasing retention and conversion rates.
The primary variation's observed conversion rate 7.45% was 10.87% lower than the control's conversion rate 8.26%, based on 4,837 sessions.
Devices
Implemented
Owner Utility Bar
Testing the owner utility bar to increase rate of MVS leads
The primary variation's observed conversion rate 4.4% was 69.23% higher than the control's conversion rate 2.6%, based on 4,170 sessions.
Devices
Archived
Owner Utility Bar
Testing the utility bar to increase rate of MVS leads.
The primary variation's observed conversion rate 1.58% was 11.39% lower than the control's conversion rate 1.76%, based on 9,987 sessions.
Devices
Archived
Form Block Legibility
Brightening the form background and darkening text will make the steps more legible and overall make the form more appealing, easier to read.
Devices
Archived
Owner Utility Bar
Adding band will create more visibility for owner market sell lead type
Devices
Implemented
Owner Utility Bar
Adding a fixed bar at the bottom of pages (global) with headline that draws more users to the WMTW funnel. This should improve visibility for the WMTW feature and conversion type, resulting in higher CVR for this lead type.
The primary variation's observed conversion rate 0.41% was 105% higher than the control's conversion rate 0.2%, based on 19,960 sessions.
Devices
Archived
Mobile Click-to-call
Making phone number more legible and redesigning as a button will improve click-to-call actions.
Devices
Implemented
Utility Bar (Exclude Brand Suites)
Adding a utility bar to the bottom of user's window will give more visibility to the WMTW page.
The primary variation's observed conversion rate 1.09% was 45.33% higher than the control's conversion rate 0.75%, based on 145,349 sessions.
Devices
Implemented
Owner Utility Bar (Tablet)
Testing the utility bar on tablet devices.
The primary variation's observed conversion rate 0.63% was 43.18% higher than the control's conversion rate 0.44%, based on 28,964 sessions.
Devices
