Testing the redesigned version of GBT. The new design is simplified and mobile optimized. This should result in higher conversion rates across devices. Version 2 added a BBB graphic above the fold as well as adding shadowing to containers to create more dimensionality and the draw the user's eye to the form etc.
The primary variation's observed conversion rate 4.41% was 10.25% higher than the control's conversion rate 4%, based on 3,924 sessions.
Devices
