Changing the copy on the Marriott Sell Timeshare page to better reflect owner interests will cause an increase in Owner Sell conversions from that page
Testing the addition of a block of content from the How to Sell page to determine conversion impact, if any. After a slight dip in CVR during Version 1, Version 2 will try adding the same block, only further down the page.
Adding a highly-visible call out to the home page that pushes both Owner Sell and Market Value options will appeal to the seasonal increase in owner-based solutions and drive CVR.
This test will try hiding some copy on the Sell Timeshare page for mobile devices only, opting instead for a form-only experience. This minimized version of the page will make it easier for mobile users to navigate and thus increase Owner Sell leads. This experiment will also allow us to gauge general user interest in the copy below the form.
Testing the addition of a block of content from the How to Sell page to determine conversion impact, if any.
Altering the form headline on the Interval International sell page to include previously-successful language will allow us to increase Owner Sell CVR as interest in selling begins its seasonal rise
Altering the form headline on the Bluegreen sell page to include previously-successful language will allow us to increase Owner Sell CVR as interest in selling begins its seasonal rise
Altering the form headline on the Westgate sell page to include previously-successful language will allow us to increase Owner Sell CVR as interest in selling begins its seasonal rise
Altering the form headline on the Holiday Inn sell page to include previously-successful language will allow us to increase Owner Sell CVR as interest in selling begins its seasonal rise
Altering the form headline on the Diamond sell page to include previously-successful language will allow us to increase Owner Sell CVR as interest in selling begins its seasonal rise
As more owners flock to our site in search of resale services, we'll turn the Market Value-based slide in on inventory pages into an Owner Sell feature, boosting CVR in that category.
Optimizing the sell timeshare form headline to include previously-successful copy will boost Owner Sell conversions on this key page
Now that the centered form experience has proved a success on this site, we'll try fine-tuning this variant by bringing key selling points in the copy up above the form, in an attempt to capture even more leads.
Testing slide in on owner sell page that includes messaging around MF payback offer.
As seen in previous experiments on HGVC and VO, changing the sell timeshare page to make the form the focal point will produce more owner sell conversions
Altering the home page headline above the main Sell Time form will allow us to capture more Seller leads.
Removing the background from the sell page will test user preferences and allow us to observe how they interact with the sell timeshare form
Changing the copy on the Marriott Sell Timeshare page to better reflect owner interests will cause an increase in Owner Sell conversions from that page
Going off previously successful experiments, we'll revamp the sell timeshare page to deliver a more focused form experience for potential sellers. This variant will add intro copy to the top of the form.
With the pop-up test on this page proving detrimental to Owner leads, we'll try a less-intrusive call out to appeal to owners. Two slide ins, one with WMTW copy and one with Sell Timeshare copy, will be deployed on this page to garner more owner leads.
