Altering the above-the-fold elements on the page to make the form the focal point will replicate similar successes on other websites and produce more owner sell conversions. In Version 2, we saw the No Background-variant perform best. We'll test the same variant head-to-head with the control to solidify the result.
This test will repeat several other successful experiments that created a more centered form experience on the sell timeshare page. The form will be expanded so that focus is narrowed in on it, thus leading to more conversions.
Testing copy on the Sell Timeshare page to measure the efficiency of a limited time maintenance fee payback offer for owners.
Adding a highly-visible call out to the resources and resorts pages will allow us to attract more owner leads from pages we wouldn't normally be capturing them, boosting Owner CVR.
Altering the H1 on this page will allow us to discover more ways to boost Owner Sell conversions
For the fifth iteration of this test, we will try a slightly lightened version of the control background image to improve text legibility and increase Owner Sell conversions
Based on poll results taken from SMTN, the vast majority of Market Value users are ultimately interested in selling their timeshare. We'll determine the efficiency of more concrete "sell your timeshare"-based copy within this funnel, particularly in the headline and subheadline. We'll test this on TRR before experimenting with bigger sites.
Altering the above-the-fold elements on the page to make the form the focal point will replicate similar successes on other websites and produce more owner sell conversions
Optimizing the Owner section of the Testimonials page by removing reviews that may be discouraging to potential customers, cutting down on number of visible reviews, and adding a highly visible Sell Timeshare call out to help boost Owner Sell CVR.
As we've seen in successful experiments on the brand pages, adding an eye-catching slide in CTA for returning users who've expressed interest in owner-based Wyndham content will help increase owner leads within that brand suite. This iteration will test a Market Value-based call out instead of Owner Sell.
This test will add a highly-visible sell timeshare call out in the top bar, and will also change the bar's positioning to stick to the top of the page when scrolling, exposing users to a constant call to action and boosting vital market value CVR.
Adding another brief line of copy above this form will encourage more owners to complete a goal and boost valuable Owner Sell CVR
Adding a highly-visible call out to the home page will help direct more people to the newly-designed sell timeshare page in hopes of increasing Owner Sell CVR
Optimizing the H1 on the Sell Timeshare page will allow us to more effectively capture valuable owner leads
With the failure of Version 1 of this test, we'll try a more subtle approach at enhancing the sell timeshare form. Instead of completely changing the color scheme, we will make minor improvements such as increasing form field height, fixing spacing issues, and adding other stylings to make this form more noticeable.
After three previous versions came up short, we will test another two background image variants on the Sell Timeshare page. This variant will try removing the image altogether, instead opting for a gray-colored background.
Version 2 of this test indicated that changing the order of testimonials at the top of the page was more effective among desktop users. Alongside a concurrently running test on mobile, this test will try the winning variant from Version 2 on desktop and tablet devices to deliver a clearer result.
Through two previous experiments, we've observed mobile users on the Sell Timeshare page become distracted or discouraged by the testimonial slider section. In Version 3 of this test, we will try removing the testimonials altogether to gain a clearer result. This will be a mobile-only test.
This test will add a highly-visible sell timeshare call out in the top bar, and will also change the bar's positioning to stick to the top of the page when scrolling, exposing users to a constant call to action and boosting vital owner sell CVR.
Version 1 of this test moved the testimonials block further down the page for mobile users only, resulting in a slight increase in conversion rate. Here, we'll test the same variant again for all devices, plus a second variant that keeps the block in place, but showcases a different testimonial on page load.
