Testing previously successful copy that echoes the "don't use your timeshare" sentiment above the lead form on the sell page will increase CVR by a moderate to high amount. If successful, this experiment will provide further positive data behind this particular hypothesis, but will also help to illustrate the value behind VoC initiatives
Since the first version of this test ran, we've compiled more data on the type of content that owners prefer to see on sell-related pages. This test will yet again attempt to draw more seller conversions, but will use the attractive "don't use your timeshare?" phrasing and other keywords that have appealed to owners on other experiments. This test will also change the form header
Optimizing the headline copy on the sell timeshare page will create more anxiety among visitors and thus encourage more form completions. This is the second version of a previous test, that will try out previously-successful messaging
Since the first two versions of this test ran, we've compiled more data on the type of content that owners prefer to see on sell-related pages. This test will yet again attempt to draw more seller conversions, but will use the attractive "don't use your timeshare?" phrasing and other keywords that have appealed to owners on other experiments. This test will also change the form header
Adding a highly visible option for owners to add their property right from the inventory page will help encourage owner sell leads and reduce the "inventory black hole" we lose many owner-based visitors to
Adding a prominent CTA at the bottom of the page will result in more individuals making their way to the top of the page. Accordion elements will provide a nicer user interface.
Adding a prominent CTA at the bottom of the page will result in more individuals making their way to the top of the page.
Optimizing the headline copy on the sell timeshare page will create more anxiety among visitors and thus encourage more form completions
Changing the content on the sell timeshare page will help reduce bounces and drive form leads. This test will move the bullet point section above the fold while moving the paragraph content to the bottom. Slight changes have also been made to the bottom CTA and the H1
