Re-working some of the copy on the sell page to be more "help" focused trying to reduce anxiety and create a stronger sense of trust, viewing SMTN as "resale experts" with resale solutions.
Devices
Displaying 20 of 109 experiments
Archived
Owner Utility Bar (v2)
We will reprise this old test, but instead target Owner Sell conversions instead of WMTW conversions.
Devices
Implemented
Main Menu Adjustment – Owner Focused
This test will reoptimize the main menu items in order to reduce the number of steps visitors need to take to get to key conversion pages.
The primary variation's observed conversion rate 6.53% was 30.6% higher than the control's conversion rate 5%, based on 3,339 sessions.
Devices
Archived
Sell Timeshare Form – Adjusted Experience
Going off previously successful experiments, we'll revamp the sell timeshare page to deliver a more focused form experience for potential sellers.
Devices
Archived
Westgate Landing Page Form Reposition – Mobile
Heatmaps show that only 60% of mobile traffic driven to the Westgate landing page see the form submit button. The same maps demonstrate a high concentration of taps above the fold, suggesting that area of the page receives the most attention. This test will shift the main Owner Sell form above the fold, replacing the hero content that's currently there, in order to attract more owner-based conversions. This experiment will also make a slight adjustment to background imagery to increase copy clarity.
Devices
Archived
Sell Time Live Offer Enabled
Enabling an interactive live offer feed on this page will allow users to scroll through recent offers, giving us a greater chance to convince them of their timeshare's perceived value (without resorting to MVS). This will enable us to capture owner sell leads earlier on than usual, boosting Goal 2 CVR.
Devices
Archived
Sell Timeshare Narrowed Form
As seen in previous experiments on HGVC and VO, changing the sell timeshare page to make the form the focal point will produce more owner sell conversions
Devices
Implemented
Change Home Page Background
Changing the background image on the home page will provide a more enticing experience to all users, ultimately increasing the likelihood of greater conversion rates.
The primary variation's observed conversion rate 5.23% was 179.68% higher than the control's conversion rate 1.87%, based on 772 sessions.
Devices
Archived
Narrowed Sell Timeshare Experience
Altering the above-the-fold elements on the page to make the form the focal point will replicate similar successes on other websites and produce more owner sell conversions
Devices
Archived
Home Page Sell Time Button
Putting a highly visible call to action on the home page that links to the Sell Timeshare page will allow us to do several things--drive more traffic to the sell page, and increase Owner Sell conversions there.
Devices
Archived
Remove Search on Critical Owner Pages – Brand Sell
Removing search on the brand sell timeshare pages will reduce distraction and potential areas of "leakiness" within the conversion funnel
The primary variation's observed conversion rate 6.56% was 7.54% higher than the control's conversion rate 6.1%, based on 3,639 sessions.
Devices
Archived
Brand Suite Sell Page Link (Mobile)
Adding a more prominent CTA to the owner sell pages above fold will increase visibility for this feature and drive more traffic to the top of the sell funnel.
Devices
Archived
Owner Sell Background v2
Changing the background image to something more abstract will reduce distraction and any potential negative emotional reactions to subject matter.
Devices
Archived
Destination Pages Sell Link
Adding a more prominent CTA to the owner sell pages will increase visibility for this feature and drive more traffic to the top of the sell funnel.
Devices
Archived
Sell Page Revamp
Rearranging the Sell Timeshare page to make the form the center of attention will result in more Owner Sell leads.
Devices
Implemented
Brand Suite Sell Page Link
Adding a more prominent CTA to the owner sell pages will increase visibility for this feature and drive more traffic to the top of the sell funnel.
Devices
Implemented
Owners Page Form
Adding a form above the fold directly to the owners page will allow an extra opportunity to collect Owner Sell leads, resulting in a boost in CVR.
The primary variation's observed conversion rate 7.08% was 5.83% higher than the control's conversion rate 6.69%, based on 1,186 sessions.
Devices
Archived
Sell Time Form Headlines
This test will once more try to replicate the successes of the popular "don't use" language that has previously proved effective among owners looking to sell their timeshares. We will also test another variant here in hopes of finding optimal language for users entering this funnel and of driving Owner Sell CVR.
Devices
Implemented
Timeshare Resales Form
Moving the form into the header and optimizing it with successful "don't use your timeshare" language will drive owner leads through this page.
The primary variation's observed conversion rate 1% was 257.14% higher than the control's conversion rate 0.28%, based on 1,518 sessions.
Devices
Archived
Owner Sell “Don’t Use” Copy
Pulling from previously successful tests, this experiment will once again test the popular "don't use" copy that is so popular among owner audiences. To keep proper SEO intact, we'll accentuate text in the opening paragraph to catch the attention of users and increase chances to maximize Owner Sell conversions.
Devices
