The Seller pages on this site don't typically see many owner conversions compared to the primary Owner Sell page, which brings in the vast majority of Sell Timeshare leads. Adding highly visible call outs to the Sellers, Seller FAQ, and Seller Testimonials pages will drive more traffic through to the Sell Timeshare page, where users are more likely to convert.
As we've seen in successful experiments on the brand pages, adding an eye-catching slide in CTA on resort pages will direct more owners to the Market Sell page, thus increasing conversion rate across a wide swath of pages.
As we've seen in successful experiments on the brand pages, adding an eye-catching slide in CTA on resort pages will direct more owners to the Market Sell page, thus increasing conversion rate across a wide swath of pages.
As we've seen in successful experiments on the brand pages, adding an eye-catching slide in CTA for returning users who've expressed interest in owner-based RCI content will help increase owner leads within that brand suite.
Based on a winning variant on the WMTW funnel, we are testing two blurred background images for the the sell timeshare form page. The hypothesis is that blurring the images makes the experience more focused and less distracted by bringing the copy/form to the forefront and eliminating any possible negative reactions to the subject matter of the image.
Raising the position of the main lead form on mobile devices to this page and making small, mobile-friendly improvements will enable us to capture a greater number of Owner Sell leads on this top landing page
Simply removing the inventory buttons on the Sell Timeshare page will allow users to become more focused on the form and drive Owner Sell conversions.
Trimming down some unnecessary content that may not be seen by a large percentage of visitors will help improve site load speeds, user experience, and Owner Sell conversions.
Cutting down some of the unnecessary content sections of this page will lead to improved page load times, easier navigation of information, and encourage more owner leads
Based on a winning variant on the WMTW funnel, we are testing two blurred background images for the the sell timeshare form page. The hypothesis is that blurring the images makes the experience more focused and less distracted by bringing the copy/form to the forefront and eliminating any possible negative reactions to the subject matter of the image.
Recent keyword data suggests a top-5 ranking for the term "timeshare sellers." With that keyword receiving 1,500+ search per month, we'll optimize some of the form content on this page to more visibly reflect the clear user interest in that term. Doing so will create commonality between us and the user, and encourage more form submissions.
Once again, we will try the Owner Utility Bar on this site, but optimize it to include language surrounding rising maintenance fees. This will appeal directly to the spike of owners visiting the site looking to sell their timeshare, and will increase Owner Sell and MVS CVR.
To capitalize on the rush of owners looking to sell their timeshare this time of year, we'll re-optimize the utility bar on the home page to induce more urgency and get more people to essential forms
Version 4 of the utility bar test showed almost completely neutral results, failing to significantly increase Market Value CVR. Since the main menu adjustment on this site proved to be more adept at boosting conversion rates for market sell, we'll use this iteration of the utility bar to push Owner Sell leads instead, a goal type that was negatively impacted by the Main Menu test.
Going off of recently successful tests, we'll duplicate the Slide In panel on Destination pages to appeal to owners who find themselves on those pages. Doing this will help us increase Owner Sell CVR across the board.
As we've seen in successful experiments on the brand pages, adding an eye-catching slide in CTA on resort pages will direct more owners to the Sell Timeshare page, thus increasing conversion rate across a wide swath of pages.
Adding a clear, concise call to action to the most-frequented Destination pages will allow us to direct more users to the sell timeshare page, boosting Owner Sell CVR.
Placing a feature on the inventory pages that slides in to help owners quickly get back on track once they've gone into the search experience. This feature can be tested for many different callouts/CTAs as a less-obtrusive form of popup. [VERSION 2 UPDATE]: This second version will solely test the two variants from the first iteration in order to more succinctly determine their
Placing a feature on brand suite pages that slides in to help owners access relevant content. This feature can be tested for many different callouts/CTAs as a less-obtrusive form of popup.
Adding a seller-based call out above the lead forms on resort pages will allow us to capture more owner-based leads on pages we otherwise wouldn't.
