- 12/12/2018 - 02/12/2019 (62 days)
- www.timeshare-resale-rental.com
- Owner
- destinations
- Owner Sell
Destination Pages – Sell Time Bar
Description / Hypothesis
Adding a clear, concise call to action to the most-frequented Destination pages will allow us to direct more users to the sell timeshare page, boosting Owner Sell CVR.
Post-Mortem Analysis
While meager, this test was able to gain some type of significant increase across Owner Sell conversions (233%). In kind, MVS leads also rose by 233%, resulting in a slight uptick in owner-based leads across the board.
Since the conversion volume within this test was so scant, we’ll hold off on implementation, instead opting to take these results under consideration when redesigning the new TRR site.