Description / Hypothesis
[VERSION UPDATE: This experiment will test the previously successful Owner Sell variant against a MVS variant]. Placing a feature on the inventory pages that slides in to help owners quickly get back on track once they've gone into the search experience. This feature can be tested for many different callouts/CTAs as a less-obtrusive form of popup.
Variations
Post-Mortem Analysis
Effectively doubling the Market Sell CVR coming through inventory pages, this test was a massive success. We learned that the owner audience visiting these pages is much more interested in the Market Sell product compared to the Sell Timeshare product, giving us further insight into what kind of messaging we should be deploying in these areas.
Overall, the experiment resulted in a 93% boost in CVR for the Market Sell goal type. Considering roughly 60% of our overall traffic interacts with an inventory page during their visit, this is a massive win for MVS. We should continue to tinker with the language and copy on this slide out feature to make sure its perfectly optimized, and see how we can vary this call-out by device type and source/medium (organic vs. paid, etc).