Adding a subheadline to the states and countries pages--which primarily drive buyer and renter traffic--will push positive "up to 70% off" language to increase Offer CVR. (This test incorporates changes from a recently successful experiment on the same pages).
Moving the featured timeshares slider further up the page on the predominantly buyer-focused destination pages will encourage more Buyer and Renter Offer leads
Making the state and country pages' form headlines more specific to each destination will generate more ULF leads
Moving the featured inventory section up on this destination page will attract more buyer and renter offer leads.
Moving the featured inventory section up on this destination page will attract more buyer and renter offer leads.
Moving the featured inventory section up on this destination page will attract more buyer and renter offer leads.
Moving the featured inventory section up on this destination page will attract more buyer and renter offer leads.
Moving the featured inventory section up on this destination page will attract more buyer and renter offer leads.
Making the state and country pages' form headlines more specific to each destination will generate more ULF leads
Making the city page form headlines more specific to each destination will generate more ULF leads
Adding clear call to action divs on the destinations page will push more traffic to rental inventory, boosting conversions there.
Including the name of each destination in that page's form header will lead to a rise in Buyer Offers and ULF form completions.
Conversion data reveals this page is popular among buyers. By moving the "Featured Timeshares" section farther up the page, we will be able to direct more interested buyers to inventory experiences, boosting Buyer CVR while keeping all other Owner call outs intact.
Following successful re-order tests on Brand and Resort pages, we will turn to the Destinations category to again test moving the form section up above the fold to increase Owner conversion rates.
Experimenting with the form headline with this top landing page will allow us to glimpse user preferences in ULF forms. Adding location-specific copy to this feature of the page will help increase form submissions there.
The inventory call out test on the Resorts main page proved successful, directing more users toward inventory pages and thus boosting Buyer Offer CVR. We will try the same on the main Destinations page.
Based on previous tests, removing header search reduces owner traffic to search pages and drives more owners into appropriate conversion funnels. These tests have also preliminarily indicated there is very little negative impact on buyer/renter offers
A simple change to fix the near-unreadable yellow color of the inventory button text on Destination pages should improve Renter and Buyer Offer CVR, two big goal types on this site.
With the previous iteration of this test falling short, we'll try to optimize the slide in with a MVS-based message to increase conversion rates from these pages.
Recent conversion data shows a clear interest in buying/renting across destination pages. Optimizing the form headlines on these pages to speak directly to potential buyers or renters will drive ULF conversion rates.
