The primary variation's observed conversion rate 1.31% is 184.78% higher than the control's conversion rate 0.46%, based on 1,475 sessions.
Description / Hypothesis
Conversion data reveals this page is popular among buyers. By moving the "Featured Timeshares" section farther up the page, we will be able to direct more interested buyers to inventory experiences, boosting Buyer CVR while keeping all other Owner call outs intact.
