Users who have demonstrated clear owner-based activity in previous sessions will be given a unique version of the home page upon returning to the site; one that pushes more owner messaging and encourages them into key conversion funnels
Adding a button that anchors to the top of the page on mobile devices will allow users to scroll more easily to the form and increase CVR.
Removing the brand and resorts lists from the Resorts page to determine the impact on CVR.
Testing a slightly altered version of the Timeshares for Sale page for returning owners that minimizes buyer features and incorporates more owner call outs. This will help boost CVR from users who didn't convert upon their first visit to the site.
Removing two blocks that contain testimonials and some FAQs from the hero section will leave only the form, allowing users to focus more on important elements and driving CVR
Hiding the interactive map feature on both Resale and Rental ad pages will allow for a smoother user experience and increase the number of offers from buyers and renters.
Increasing the font size on this key conversion page will boost readability and lead to more Owner Sell conversions.
Making the inventory list items more legible and easier to read will improve clicks to rental ads, and in turn boost Buyer CVR.
Making the form background brighter and form fields more visible will improve user experience boosting CVR. Version 2 of this experiment tests the previously successful variant against a new one that removes the optional form fields.
Following the success of a similar test on Destination pages, this experiment will move the featured timeshares section further up the page in hopes of increasing Owner and Buyer CVR
[VERSION UPDATE: After a slight loss in MVS leads, we'll try only removing one section from the bottom to improve performance.] With some of the lower sections on the home page only being viewed by ~10% of users, we'll try removing some in order to keep focus on important top-of-page elements and improve page load speeds.
Shifting the form on this RCI landing page up toward the top on mobile devices will encourage more users to fill it out, driving CVR.
Removing the navigation options from this RCI-focused landing page will keep more users on the page and drive CVR
Shifting the form to the left-hand side of the page will re-orient the users' experience, leading to more form fill conversions
Users who have demonstrated clear owner-based activity in previous sessions will be given a unique version of the home page upon returning to the site; one that pushes more owner messaging and encourages them into key conversion funnels
By removing links to other pages and lines of copy that owners might deterring, we can enhance the focus around the sell form and drive Owner Sell CVR. This test will also allow us to analyze the importance of the content below the fold, and how seriously it impacts user experience/motivation on the page as a whole.
With some of the lower sections on the home page only being viewed by ~10% of users, we'll try removing some in order to keep focus on important top-of-page elements and improve page load speeds
Following the lead of previously successful experiments, this test will hone the hero section of the Sell Hilton Timeshare page in on the form itself, increasing its prominence and boosting Owner Sell CVR
Opening resale ads in new tabs for desktop devices will improve user experience and keep more visitors in key buyer funnels
Making the inventory list items more legible and easier to read will improve clicks to rental ads, and in turn boost Rental CVR.
