Removing two blocks that contain testimonials and some FAQs from the hero section will leave only the form, allowing users to focus more on important elements and driving CVR
An incredibly large amount of traffic lands on this page, and Hotjar poll results reveal they are largely buyer-focused traffic. Though the buyer experience on this site is bordering completely ineffective, we'll try once more to properly redirect this traffic and convert them somewhere else. Since people tend to spend a lot of time on this page (251% higher than the site average), we'll have a timed slide in feature with a call-to-action that emphasizes more about learning how to buy timeshares.
