Opening ad pageviews in a new tab will not only improve engagement metrics for inventory experience, it will also improve Renter Offer CVR.
Devices
- Original
- Variation
Displaying 20 of 47 experiments
Archived
Open Buyer Ads in New Tab (Desktop)
Opening FSBO ads in new tabs for desktop users will increase Buyer Offer CVR as it did on other websites.
Devices
- Original
- Variation
Archived
Back to Form Button – Mobile
Adding a fixed button to the bottom of mobile screens that allows users to automatically return to the top of the lead form will reduce drop-off rate and improve conversions
Devices
Implemented
Bluegreen Main Page Re-Order (v3)
Following the success of the first iteration, this second version will test moving the search bar/WMTW call out section a little further up the page to maintain MVS conversions coming from this page.
The primary variation's observed conversion rate 2.75% was 66.67% higher than the control's conversion rate 1.65%, based on 1,513 sessions.
Devices
Archived
Holiday Inn Main Page Re-Order (v2)
Following the success of the first iteration, this second version will test moving the search bar/WMTW call out section a little further up the page to maintain MVS conversions coming from this page.
Devices
Archived
Shell Main Page Re-Order (v2)
Following the success of the first iteration, this second version will test moving the search bar/WMTW call out section a little further up the page to maintain MVS conversions coming from this page.
Devices
Archived
Westgate Main Page Re-Order (v2)
Following the success of the first iteration, this second version will test moving the search bar/WMTW call out section a little further up the page to maintain MVS conversions coming from this page.
Devices
Archived
Stacked Form Fields – WMTW
Testing a new form field alignment will determine how users prefer to see lead forms on this key conversion page.
Devices
Archived
Open Buyer Ads in New Tab (Desktop) [v2]
Opening ad pageviews in a new tab will not only improve engagement metrics for inventory experience, it will also improve Buyer Offer CVR. This second version will add a "Back to Search" button in the new tab to help direct users back to their previous search experience.
Devices
Archived
Increase Font Size & Page Usability
This test, which boosts font size, improves readability, and increases the prominence of anchor text, will target the Resort and Floorplan family of pages on the site, leading to better engagement and an increase in CVR.
Devices
Archived
Home Page Background & Copy Adjustment
Widening the home page background, increasing size and clarity of copy, and brightening the appearance of hyperlinks will encourage users to more freely move around the site and drive CVR
Devices
Archived
Sell Time Form – Centered Experience (v2)
Now that the centered form experience has proved a success on this site, we'll try fine-tuning this variant by bringing key selling points in the copy up above the form, in an attempt to capture even more leads.
Devices
Archived
Sell Timeshare – Centered Form (v2)
As seen in previous experiments on HGVC and VO, changing the sell timeshare page to make the form the focal point will produce more owner sell conversions
Devices
Archived
Increase Contrast on WMTW Form
Making the form background brighter and form fields more visible will improve user experience boosting CVR
Devices
Archived
Utility Bar – Dual Option
Expanding the utility bar to include two options instead of one will allow owners to more easily find the solutions they want, boosting CVR. The utility bar will also become more visible as a result, and users will now have the option to close it.
Devices
Archived
Enhanced Inventory Images
While Version 1 of this experiment delivered an inconclusive result, we will try it again with minor additional changes, opening it up to mobile and tablet users as well. Enlarging the thumbnails on inventory experiences will boost Buyer and Renter Offer CVR.
Devices
Archived
Sell Time Form – Centered Experience
This test will repeat several other successful experiments that created a more centered form experience on the sell timeshare page. The form will be expanded so that focus is narrowed in on it, thus leading to more conversions.
Devices
Archived
Home Page Re-Order
Re-positioning some elements on the home page may boost ULF Seller leads. Specifically, moving "Available Listings" below the fold in favor of a section of copy that highlights key selling points may sway the decision of some users, leading to higher CVR.
Devices
Archived
Open Buyer Ads in New Tab (Desktop)
Opening ad pageviews in a new tab will not only improve engagement metrics for inventory experience, it will also improve Buyer Offer CVR.
Devices
- Original
- Variation
Implemented
Florida Destination Page – Feat. Timeshares
Conversion data reveals this page is popular among buyers. By moving the "Featured Timeshares" section farther up the page, we will be able to direct more interested buyers to inventory experiences, boosting Buyer CVR while keeping all other Owner call outs intact.
The primary variation's observed conversion rate 1.31% was 184.78% higher than the control's conversion rate 0.46%, based on 1,475 sessions.
Devices
