This test, which boosts font size, improves readability, and increases the prominence of anchor text, will target the Resort and Floorplan family of pages on the site, leading to better engagement and an increase in CVR.
Devices
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Resort Page Call Out – Rentals
As we saw on the Rentals page, adding a clear, attention-grabbing CTA for timeshare rentals in the top navigation bar will reduce bounces and help channel users to inventory pages where they are most likely to make a conversion
Devices
