Removing the map view toggle from search experiences will reduce user confusion and boost Buyer and Renter Offer CVR.
Devices
Displaying 20 of 108 experiments
Implemented
Hide Map Feature on Resale & Rental Ads
Hiding the interactive map feature on both Resale and Rental ad pages will allow for a smoother user experience and increase the number of offers from buyers and renters.
The primary variation's observed conversion rate 2.26% was 20.86% higher than the control's conversion rate 1.87%, based on 19,800 sessions.
Devices
Archived
Resorts Featured Section
Following the success of a similar test on Destination pages, this experiment will move the featured timeshares section further up the page in hopes of increasing Owner and Buyer CVR
Devices
Archived
Home Page Headline
Changing the home page headline to describe the buyer/renter product in a more detailed manner will give those audiences a better sense of what to expect on the marketplace. This experiment will also change the search bar placeholder text to include accurate examples of searches, ensuring more users get to the inventory they want to find.
Devices
Archived
Aruba Timeshare Rentals – Subheadline
Inserting a highly visible call to action at the top of one of the most-visited rental inventory pages will encourage more Renter Offers
Devices
Implemented
Last Minute Rentals Slide In
With so few last minute rentals, users who land there may find themselves discouraged from pursuing a rental offer. A slide in that redirects to standard timeshare rental inventory will increase Traveler Offer CVR
The primary variation's observed conversion rate 1.47% was 226.67% higher than the control's conversion rate 0.45%, based on 2,769 sessions.
Devices
Archived
States and Countries Subheadline
Adding a subheadline to the states and countries pages--which primarily drive buyer and renter traffic--will push positive "up to 70% off" language to increase Offer CVR. (This test incorporates changes from a recently successful experiment on the same pages).
Devices
Archived
Timeshare Rentals Background v2
Changing the background of the timeshare rentals hero section will give the search feature more visibility and make the copy more legible, leading a greater number of users to complete Rental Offer conversions
Devices
Implemented
Improved Utility Bar Copy
Making the utility bar copy more direct and including the key "70% off" value proposition will encourage more renter offer leads--a top goal for this site.
The primary variation's observed conversion rate 2.94% was 45.54% higher than the control's conversion rate 2.02%, based on 1,172 sessions.
Devices
Implemented
Rental Inventory: Boosted Ad Visibility
Making the inventory list items more legible and easier to read will improve clicks to rental ads, and in turn boost Rental CVR.
The primary variation's observed conversion rate 7.89% was 85.65% higher than the control's conversion rate 4.25%, based on 402 sessions.
Devices
Archived
Open Renter Ads in New Tab (Desktop)
Opening ad pageviews in a new tab will not only improve engagement metrics for inventory experience, it will also improve Renter Offer CVR.
Devices
- Original
- Variation
Implemented
Destinations Featured Section
Moving the featured timeshares slider further up the page on the predominantly buyer-focused destination pages will encourage more Buyer and Renter Offer leads
The primary variation's observed conversion rate 2.23% was 537.14% higher than the control's conversion rate 0.35%, based on 1,152 sessions.
Devices
Archived
Home Page – Rental Focus
Shifting the main copy, call out, and navigation elements on the home page to push rental goals will help us gauge user interest, inform future experiments, and increase rental offer CVR
Devices
Archived
Increase Font Size & Page Usability
This test, which boosts font size, improves readability, and increases the prominence of anchor text, will target the Resort and Floorplan family of pages on the site, leading to better engagement and an increase in CVR.
Devices
Archived
Timeshare Rentals “Browse All” Callout
Giving potential renters a clear option to view all available inventory will reduce friction between the Timeshare Rentals page and ad pages, leading to more Renter Offers.
Devices
