Opening resale ads in new tabs for desktop devices will improve user experience and keep more visitors in key buyer funnels
Devices
- Original
- Variation
Displaying 16 of 16 experiments
Archived
Open Renter Ads in New Tab (Desktop)
Opening ad pageviews in a new tab will not only improve engagement metrics for inventory experience, it will also improve Renter Offer CVR.
Devices
- Original
- Variation
Archived
Open Buyer Ads in New Tab (Desktop)
Opening FSBO ads in new tabs for desktop users will increase Buyer Offer CVR as it did on other websites.
Devices
- Original
- Variation
Archived
Open Buyer Ads in New Tab (Desktop) [v2]
Opening ad pageviews in a new tab will not only improve engagement metrics for inventory experience, it will also improve Buyer Offer CVR. This second version will add a "Back to Search" button in the new tab to help direct users back to their previous search experience.
Devices
Archived
Enhanced Inventory Images
While Version 1 of this experiment delivered an inconclusive result, we will try it again with minor additional changes, opening it up to mobile and tablet users as well. Enlarging the thumbnails on inventory experiences will boost Buyer and Renter Offer CVR.
Devices
Archived
Open Buyer Ads in New Tab (Desktop)
Opening ad pageviews in a new tab will not only improve engagement metrics for inventory experience, it will also improve Buyer Offer CVR.
Devices
- Original
- Variation
- Original
- Variation
Archived
Ad Form Headlines
Changing the copy on these form headlines will encourage more users to submit a lead on FSBO properties, driving CVR
Devices
