Testing a modal exit intent popup vs a slide in that calls attention to the Mexico Getaway deal. This hypothesis states that the exit intent modal will do a better job of grabbing users' attention and increase clickthroughs to the conversion page.
Adding a search feature to the mobile Last Minute Rentals page that keeps users in the Last Minute experience will allow more ecommerce transactions and prevent renters from falling out of the funnel.
With so few last minute rentals, users who land there may find themselves discouraged from pursuing a rental offer. A slide in that redirects to standard timeshare rental inventory will increase Traveler Offer CVR
Improving the overall mobile user experience on this top landing page will encourage a greater number of ad page views. We will increase the thumbnail image size and make enhancements to the "Book Now" button and overall ad layout.
