The primary variation's observed conversion rate 36.94% is 69.68% higher than the control's conversion rate 21.77%, based on 235 sessions.
Description / Hypothesis
Improving the overall mobile user experience on this top landing page will encourage a greater number of ad page views. We will increase the thumbnail image size and make enhancements to the "Book Now" button and overall ad layout.
Post-Mortem Analysis
This test met its goal of increasing the number of rental ad pageviews through the enhanced design, boosting that percentage by roughly 71%. Though we can’t track instant booking conversions, we can infer that people generally responded more favorably to the larger images and “book now” buttons that the test put into place.