Enlarging the thumbnail images on the inventory experience so they fill the container will lead to a better overall UX. We predict these changes will improve clickthrough rates and ultimately conversion rate.
Moving the Resort Amenities checklist feature on the Resort detail pages below the fold will help bring more important elements like the available weeks further up the page. This will improve the overall UX (especially on mobile) and lead to better conversion rates.
Adding a Consumer Affairs badge to the Sell Timeshare page that displays our company rating will reinforce trust with users, leading to more conversions. This iteration will only be run on mobile devices, where we seek to reconfirm the positive uptick observed in test 927.
Adding a Consumer Affairs badge to the Sell Timeshare page that displays our company rating will reinforce trust with users, leading to more conversions. This iteration will only be run on mobile devices, where we seek to reconfirm the positive uptick observed in test 927.
Similar to the test we did recently on for sale by owner ads, this Proof test will feature the same widget on rental ads. Adding this widget will increase conversion rate.
Adding a Consumer Affairs badge to the Sell Timeshare page that displays our company rating will reinforce trust with users, leading to more conversions.
We've noticed a lagging performance in CVR among mobile users on the WMTW page. This experiment will be the first in a series meant to improve the mobile UX in that conversion funnel and salvage declining CVR. The first step in this funnel has a bounce rate of over 70%. It is possible that some users reaching this page are discouraged by seeing how many steps they have to complete to get their value—if we hide the breadcrumb feature on mobile devices, we should see a drop in bounce rate and hopefully a rise in conversion rate as more users traverse the funnel.
Adding a section of review badges right beneath the "How is CFD..." section will provide highly visible reinforcement in trust for users and boost conversion rate.
Altering the "7 nights at $$$" copy on Resort search results to make it clearer to users that the price is for an entire stay and not per night will increase clickthrough rate and CVR.
In our continuation of SEO-friendly A/B tests on the Timeshare Rentals page, this test will incorporate an FAQ section towards the bottom of the page. The hypothesis is that adding this section will improve SEO performance. We maintain that these changes will not have any significant impact on CVR.
As noted in the SEO tests over on the Timeshare Rentals page, the featured section is crucial to generating offer leads. Giving this more of a prominent position on the Timeshares for Sale page could boost Buyer Offers.
Due to the ongoing frustrations among Diamond brand timeshare owners during the integration to HGV, we can deploy messaging on the Diamond brand suite to appeal to those pain points. Doing so will create more opportunities to capture Owner Sell and MVS leads.
Increasing the visibility of the A+ BBB widget near the lead form will appeal to skeptical users and increase conversion rate.
In our previous tests, we saw observable drops in Rental Offer CVR and sometimes Buyer Offer CVR. Instead of testing all the desired SEO changes at once, we will start with one change and iterate upon the page test-by-test to deliver an SEO-optimized, CVR-friendly result. This test will try adding the "What is a Timeshare Rental?" section to the page.
Changing the standard form button text from "submit" to something more engaging will encourage more form fills, driving CVR. This version will replace "Submit" with "Get More Information" and "Send Me Details."
This test will strip out the background images from destination heroes (mobile only), with the goal of evaluating impact to CVR. Our hypothesis is that removing the images will have no significant impact. This test will run on three pages: Riviera Maya, Oahu, and Dominican Republic.
In our previous tests, we saw observable drops in Rental Offer CVR and sometimes Buyer Offer CVR. Instead of testing all the desired SEO changes at once, we will start with one change and iterate upon the page test-by-test to deliver an SEO-optimized, CVR-friendly result. This test will try adding the "What is a Timeshare Rental?" section to the page.
This test will try two variants—"Hot Streaks" and "Recent Activity"—on the main WBAST landing page to try and boost conversion rate.
Changing the standard form button text from "submit" to something more engaging will encourage more form fills, driving CVR. This version will replace "Submit" with "I'm Interested."
Moving the form directly below the hero on mobile will help increase rental form contact rate.
