Users who have demonstrated clear owner-based activity in previous sessions will be given a unique version of the home page upon returning to the site; one that pushes more owner messaging and encourages them into key conversion funnels
This is testing the impact of adding an audience selection question to a users experience, immediately upon landing on the site. This will assist us in better understanding the breakdown of traffic and also grouping individuals into segments that we can then target with unique experiences. The outcome of this test is simply no negative impact on our key conversion types. There's no expectation that this will have a positive result alone. What we can do with the information collected with this feature is where the value lies.
This is testing the impact of adding an audience selection question to a users experience, immediately upon landing on the site. This will assist us in better understanding the breakdown of traffic and also grouping individuals into segments that we can then target with unique experiences. The outcome of this test is simply no negative impact on our key conversion types. There's no expectation that this will have a positive result alone. What we can do with the information collected with this feature is where the value lies.
This is testing the impact of adding an audience selection question to a users experience, immediately upon landing on the site. This will assist us in better understanding the breakdown of traffic and also grouping individuals into segments that we can then target with unique experiences. The outcome of this test is simply no negative impact on our key conversion types. There's no expectation that this will have a positive result alone. What we can do with the information collected with this feature is where the value lies.
This is testing the impact of adding an audience selection question to a users experience, immediately upon landing on the site. This will assist us in better understanding the breakdown of traffic and also grouping individuals into segments that we can then target with unique experiences. The outcome of this test is simply no negative impact on our key conversion types. There's no expectation that this will have a positive result alone. What we can do with the information collected with this feature is where the value lies.
This is testing the impact of adding an audience selection question to a users experience, immediately upon landing on the Orange Lake brand suite. This will assist us in better understanding the breakdown of traffic and also grouping individuals into segments that we can then target with unique experiences. The outcome of this test is simply no negative impact on our key conversion types. There's no expectation that this will have a positive result alone. What we can do with the information collected with this feature is where the value lies.
This is testing the impact of adding an audience selection question to a users experience, immediately upon landing on the Florida destination page. This will assist us in better understanding the breakdown of traffic and also grouping individuals into segments that we can then target with unique experiences. The outcome of this test is simply no negative impact on our key conversion types. There's no expectation that this will have a positive result alone. What we can do with the information collected with this feature is where the value lies.
This is testing the impact of adding an audience selection question to a users experience, immediately upon landing on the Testimonials page. This will assist us in better understanding the breakdown of traffic and also grouping individuals into segments that we can then target with unique experiences. The outcome of this test is simply no negative impact on our key conversion types. There's no expectation that this will have a positive result alone. What we can do with the information collected with this feature is where the value lies.
This is testing the impact of adding an audience selection question to a users experience, immediately upon landing on the site. This will assist us in better understanding the breakdown of traffic and also grouping individuals into segments that we can then target with unique experiences. The outcome of this test is simply no negative impact on our key conversion types. There's no expectation that this will have a positive result alone. What we can do with the information collected with this feature is where the value lies.
This is testing the impact of adding an audience selection question to a users experience, immediately upon landing on the site. This will assist us in better understanding the breakdown of traffic and also grouping individuals into segments that we can then target with unique experiences. The outcome of this test is simply no negative impact on our key conversion types. There's no expectation that this will have a positive result alone. What we can do with the information collected with this feature is where the value lies.
This is testing the impact of adding an audience selection question to a users experience, immediately upon landing on the Marriott brand suite. This will assist us in better understanding the breakdown of traffic and also grouping individuals into segments that we can then target with unique experiences. The outcome of this test is simply no negative impact on our key conversion types. There's no expectation that this will have a positive result alone. What we can do with the information collected with this feature is where the value lies.
[VERSION UPDATE: Following the success of the first experiment, we'll add a follow-up option for owners to more easily navigate to key conversion pages.] This is testing the impact of adding an audience selection question to a users experience, immediately upon landing on the site. This will assist us in better understanding the breakdown of traffic and also grouping individuals into segments that we can then target with unique experiences. The outcome of this test is simply no negative impact on our key conversion types. There's no expectation that this will have a positive result alone. What we can do with the information collected with this feature is where the value lies.
This is testing the impact of adding an audience selection question to a users experience, immediately upon landing on the Holiday Inn brand suite. This will assist us in better understanding the breakdown of traffic and also grouping individuals into segments that we can then target with unique experiences. The outcome of this test is simply no negative impact on our key conversion types. There's no expectation that this will have a positive result alone. What we can do with the information collected with this feature is where the value lies.
This is testing the impact of adding an audience selection question to a users experience, immediately upon landing on the Westgate brand suite. This will assist us in better understanding the breakdown of traffic and also grouping individuals into segments that we can then target with unique experiences. The outcome of this test is simply no negative impact on our key conversion types. There's no expectation that this will have a positive result alone. What we can do with the information collected with this feature is where the value lies.
This is testing the impact of adding an audience selection question to a users experience, immediately upon landing on the Bluegreen brand suite. This will assist us in better understanding the breakdown of traffic and also grouping individuals into segments that we can then target with unique experiences. The outcome of this test is simply no negative impact on our key conversion types. There's no expectation that this will have a positive result alone. What we can do with the information collected with this feature is where the value lies.
This is testing the impact of adding an audience selection question to a users experience, immediately upon landing on the Hilton brand suite. This will assist us in better understanding the breakdown of traffic and also grouping individuals into segments that we can then target with unique experiences. The outcome of this test is simply no negative impact on our key conversion types. There's no expectation that this will have a positive result alone. What we can do with the information collected with this feature is where the value lies.
This is testing the impact of adding an audience selection question to a users experience, immediately upon landing on the Marriott brand suite. This will assist us in better understanding the breakdown of traffic and also grouping individuals into segments that we can then target with unique experiences. The outcome of this test is simply no negative impact on our key conversion types. There's no expectation that this will have a positive result alone. What we can do with the information collected with this feature is where the value lies.
Version 2 of this experiment tested a multi-step option against the former single step audience identification feature from Version 1. After Version 2 proved the original variant was successful, we will re-test the original experiment, with hopes of capturing users into more audience groups while keeping any difference in CVR either neutral or positive.
[VERSION UPDATE: Following the success of the first experiment, we'll add a follow-up option for owners to more easily navigate to key conversion pages.] This is testing the impact of adding an audience selection question to a users experience, immediately upon landing on the site. This will assist us in better understanding the breakdown of traffic and also grouping individuals into segments that we can then target with unique experiences. The outcome of this test is simply no negative impact on our key conversion types. There's no expectation that this will have a positive result alone. What we can do with the information collected with this feature is where the value lies.
[VERSION UPDATE: Following the success of the first experiment, we'll try the same variants on a different set of pages.] This is testing the impact of adding an audience selection question to a users experience, immediately upon landing on the site. This will assist us in better understanding the breakdown of traffic and also grouping individuals into segments that we can then target with unique experiences. The outcome of this test is simply no negative impact on our key conversion types. There's no expectation that this will have a positive result alone. What we can do with the information collected with this feature is where the value lies.
