Audience Slide Down Panel – Resorts Page

Description / Hypothesis

This is testing the impact of adding an audience selection question to a users experience, immediately upon landing on the site. This will assist us in better understanding the breakdown of traffic and also grouping individuals into segments that we can then target with unique experiences. The outcome of this test is simply no negative impact on our key conversion types. There's no expectation that this will have a positive result alone. What we can do with the information collected with this feature is where the value lies.

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