Displaying 6 of 6 experiments

Live Offer Page – MVS Slide In (Paid Only)

This experiment deploys a Market Value-based slide in on the Live Offer page, in hopes of increasing MVS conversion rate. Version 1 of this test showed negative results for organic traffic, but extremely positive results for paid traffic. We will test this variant for Paid audiences only to solidify the result.

The primary variation's observed conversion rate 8.53% was 100.23% higher than the control's conversion rate 4.26%, based on 493 sessions.
Devices

Audience Slide Down v2 – New Set of Pages

[VERSION UPDATE: Following the success of the first experiment, we'll try the same variants on a different set of pages.] This is testing the impact of adding an audience selection question to a users experience, immediately upon landing on the site. This will assist us in better understanding the breakdown of traffic and also grouping individuals into segments that we can then target with unique experiences. The outcome of this test is simply no negative impact on our key conversion types. There's no expectation that this will have a positive result alone. What we can do with the information collected with this feature is where the value lies.

  • Control
  • Variant 1 - Top of Content
  • Variant 2 - Appended to Header
  • Variant 3 - Between Header and Nav

Live Offer Page – Form Included

A significant amount of users arrive at the Live Offer page from the Sell Timeshare page, only to navigate back to the Sell Timeshare page or move away from conversion pages into the search features. With data showing the Live Offer page is crucial to producing Owner Sell conversions, we'll add a form right to the page itself to capture leads a few steps earlier than we normally would, which will help boost CVR.

Devices