Destination Pages Slide In

Description / Hypothesis

Going off of recently successful tests, we'll duplicate the Slide In panel on Destination pages to appeal to owners who find themselves on those pages. Doing this will help us increase Owner Sell CVR across the board.

Variations

Post-Mortem Analysis

Unfortunately, while this experiment provided a slight boost to Owner Sell leads, the subsequent drop in MVS leads was too great to declare this test a winner.

Removal of the MVS utility bar in favor of the Sell Timeshare-based language of the slide in is likely what influenced this result. Lacking a clear and attention-grabbing call out for Market Value seekers, these pages underperformed in the MVS segment by a margin of -53.1%.

The boost to Owner Sell CVR only amounted to a few extra leads.

We’re seeing a pattern with owner motivations on these pages, with results on Destinations and Resorts both seeming to signal clear owner interest in the MVS product instead of the Sell Timeshare product. We should duplicate this experiment to test a MVS slide in, pending the results of the currently running test on Resort pages.