- 03/12/2019 - 04/18/2019 (37 days)
- www.timesharebrokerservices.com
- Owner
- Seller Pages
- Owner Sell
Seller Pages Call Out
Description / Hypothesis
The Seller pages on this site don't typically see many owner conversions compared to the primary Owner Sell page, which brings in the vast majority of Sell Timeshare leads. Adding highly visible call outs to the Sellers, Seller FAQ, and Seller Testimonials pages will drive more traffic through to the Sell Timeshare page, where users are more likely to convert.
Post-Mortem Analysis
While technically resulting in a slight drop in Owner Sell conversions (-7%), this test ended with 9 conversions for both the control and the variant, with a difference in volume of only 27 sessions. With such a close result, we will mark this as inconclusive.
Curiously, this test provided a light boost to MVS conversions, raising CVR there by 29%. With that segment getting much more traction than the targeted Owner Sell audience, we will follow up this test with a MVS-based call out.