Testing potential conversion rate impact by adding a section with links to popular brand-specific sell pages. Experiment designed in coordination with SEO team.
Devices
Displaying 4 of 4 experiments
Archived
How to Sell a Timeshare – Minimized Copy
Cutting down some of the unnecessary content sections of this page will lead to improved page load times, easier navigation of information, and encourage more owner leads
Devices
Archived
How to Sell a Timeshare – Form
Recent keyword data suggests a top-5 ranking for the term "timeshare sellers." With that keyword receiving 1,500+ search per month, we'll optimize some of the form content on this page to more visibly reflect the clear user interest in that term. Doing so will create commonality between us and the user, and encourage more form submissions.
Devices
Implemented
Resell Timeshare Form & Headline v3
Moving the main lead form on the "How to Sell a Timeshare" page above the fold will result in a greater number of owner sell leads. In addition to this change, we will also be changing the headline text of the form to reflect previously-successful "don't use your timeshare?" copy to further boost CVR.
The primary variation's observed conversion rate 3.52% was 82.38% higher than the control's conversion rate 1.93%, based on 1,134 sessions.
Devices
- Original
- Variation