How to Sell a Timeshare – Minimized Copy

Description / Hypothesis

Cutting down some of the unnecessary content sections of this page will lead to improved page load times, easier navigation of information, and encourage more owner leads

Variations

Post-Mortem Analysis

Falling just short of its goal of improving Owner-based conversions (-6.4%), this test was a narrow loss that may have been an unfortunate result of “regression toward the mean.” Though the variant was leading for a considerable time, the test’s long duration brought it back more toward the center, with the control eventually overcoming it. Because of this, we can’t justify implementing a variant that may also have some SEO ramifications.