Adding a specialized search experience to brand suites will keep users interested in a specific brand within that experience, ensuring they don't fall off from established conversion funnels and are still surrounded by content that is pertinent to them.
With Version 1 of this test proving a success, we will try the same variant on a new set of suites. This test moves the form further up the fold on mobile devices.
This test will shift the form and content section of the brand suite main pages up to the top of the fold and add a background image for an improved appearance. This new version will test removing the top search bar in addition to the re-order.
Following the successful first iteration of this experiment, this follow-up will again shift the form and content section of the brand suite main pages up to the top of the fold, this time adding a background image for an improved appearance. With the previous iteration being a win, we will test another version on mobile devices to determine its efficiency there.
Adjusting the form headline on Shell's primary sell form to include popular owner-sourced keywords and seller-motivated language will allow us to greater boost Owner Sell CVR.
Changing the hero image to something that greater reflects RCI brand recognition will improve familiarity among users, encouraging more goals. We'll test two variants here--a clear, detailed photo as well as a blurred version of the same image.
Changing the hero image to something that greater reflects Shell brand recognition will improve familiarity among users, encouraging more goals. We'll test two variants here--a clear, detailed photo as well as a blurred version of the same image.
Changing the hero image to something that greater reflects Westgate brand recognition will improve familiarity among users, encouraging more goals. We'll test two variants here--a clear, detailed photo as well as a blurred version of the same image.
Changing the hero image to something that greater reflects Hilton brand recognition will improve familiarity among users, encouraging more goals. We'll test two variants here--a clear, detailed photo as well as a blurred version of the same image.
Changing the hero image to something that greater reflects RCI brand recognition will improve familiarity among users, encouraging more goals. We'll test two variants here--a clear, detailed photo as well as a blurred version of the same image.
Changing the hero image to something that greater reflects Wyndham brand recognition will improve familiarity among users, encouraging more goals. We'll test two variants here--a clear, detailed photo as well as a blurred version of the same image.
Changing the hero image to something that greater reflects Diamond brand recognition will improve familiarity among users, encouraging more goals. We'll test two variants here--a clear, detailed photo as well as a blurred version of the same image.
Changing the hero image to something that greater reflects Marriott brand recognition will improve familiarity among users, encouraging more goals. We'll test two variants here--a clear, detailed photo as well as a blurred version of the same image.
Placing a feature on brand suite pages that slides in to help owners access relevant content. This feature can be tested for many different callouts/CTAs as a less-obtrusive form of popup.
Testing ULF form variations to determine impact.
Removing search on the brand sell timeshare pages will reduce distraction and potential areas of "leakiness" within the conversion funnel
Adding a more prominent CTA to the owner sell pages above fold will increase visibility for this feature and drive more traffic to the top of the sell funnel.
Adding a more prominent CTA to the owner sell pages will increase visibility for this feature and drive more traffic to the top of the sell funnel.
Many brand-specific resales pages attract seller-only leads. We'll optimize the headlines of these ULF forms to appeal directly to sellers, in an attempt to drive ULF Seller cvr.
